Join us on a mission to simplify and dignify the aging experience. We are the children, siblings, neighbors, and friends of those navigating the fragmented and confusing system of long-term care. Our team is ferociously curious and relentless in our pursuit of a better system – and we are deeply committed to a sense of belonging for all, in all phases of life.
We’re creating a new experience for care seekers and their families, bringing together long-term care options, non-healthcare resources, education, and human support into one place. We work hard, we have fun, we care about each other, and we share the mission. If this sounds like a place where you could thrive, join us!
CareScout is a wholly owned subsidiary of Genworth Financial, Inc, a Fortune 500 provider of products, services and solutions that help families address the financial challenges of aging.
POSITION TITLE
Senior Manager, Content Strategy
POSITION LOCATION
Strong preference for individuals in Richmond, VA. We will consider exceptional candidates outside of these regions.
YOUR ROLE
Are you a strategic storyteller who views content as a connected, high-performing ecosystem? We are looking for a Senior Manager, Content Strategy to become the master blueprint designer of our multi-channel consumer journey.
In this role, you will hold the keys to our consumer content engine, architecting how written, video, and audio stories connect to drive brand trust and business growth. Sitting at the strategic center of our organization, you will translate macro business goals, product innovations, and consumer insights into a unified, high-velocity editorial roadmap. If you are a visionary planner who loves building content frameworks, exploring innovative AI-driven workflow efficiencies, and collaborating with cross-functional leaders to shape a world-class consumer experience, we want you to lead the way.
What you will be doing
Content Architecture & Calendar Governance
- Develop and execute a comprehensive, multi-channel consumer content strategy aligned with overarching brand and business goals, serving as the executive stakeholder and strategic owner of our brand podcast.
- Establish, maintain, and socialize a centralized master content calendar to ensure cross-functional visibility, eliminate silos, and align content rollouts with major product launches and marketing campaigns.
- Drive multi-format content production across written, video, and audio channels, with a strategic focus on expanding the video content library while occasionally pitching and producing original pieces.
- Design frameworks that outline how a single core content asset (e.g., a major video or guide) should be broken down into modular pieces for various marketing channels.
Content Creation
- Actively write and produce high-quality content firsthand, balancing strategic leadership with direct execution.
- Mentor and lead a small, agile team of internal content writers and occasional
external contractors. - Partner with the AI engineering experts to architect and implement efficiency
frameworks (e.g., prompt templates, co-pilots, automated workflows) that empower content creators to efficiently scale localization, formatting variations, and distribution copies.
Cross-Functional Leadership
- Collaborate with Product, Customer Experience, and Lifecycle Marketing teams to support integrated marketing campaigns that drive awareness and conversion.
- Partner with the SEO/AEO team to implement best practices that maximize organic visibility, search rankings, and long-tail traffic.
- Define, maintain, and evolve our consumer-facing brand voice and style guide, ensuring consistency across all platforms and campaigns.
Analytics & Scale
- Monitor, analyze, and report on content performance KPIs (e.g., traffic, engagement, retention, and conversion rates)
What you bring
You are an organizational whiz with a deep understanding of marketing content systems. You excel in matrixed organizations, love turning high-level business goals into actionable content roadmaps, and are excited by the potential of AI to scale content operational efficiency.
- Experience: 6+ years of experience specifically in content strategy, information architecture, or content operations within a DTC/B2C environment. (At least 1–2 years managing direct reports or contractors).
- Master Planner Mindset: Proven experience designing complex, multi-channel editorial calendars and content matrices across written, video, and audio channels.
- Cross-Functional Influence: Strong stakeholder management skills. You know how to sit with Product, CX, and AEO/SEO leaders, understand their needs, and integrate them into a singular roadmap.
- AI Forward-Thinking & Curiosity: An open and experimental mindset toward generative AI. You don’t need to be an engineer, but you are eager to collaborate with tech partners to pilot AI tools for content planning, asset mapping, and workflow automation.
- Systems Thinking: A strong understanding of customer journey mapping, content management systems (CMS), and how content architecture impacts SEO and user experience.
Employee Benefits & Well-Being
Genworth employees make a difference in people’s lives every day. We’re committed to making a difference in our employees’ lives.
- Competitive Compensation & Total Rewards Incentives
- Comprehensive Healthcare Coverage
- Multiple 401(k) Savings Plan Options
- Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
- Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
- Disability, Life, and Long Term Care Insurance
- Tuition Reimbursement, Student Loan Repayment and Training & Certification Support
- Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
- Caregiver and Mental Health Support Services
Skills Required
- 6+ years of experience in content strategy, information architecture, or content operations within a DTC/B2C environment.
- At least 1-2 years managing direct reports or contractors.
- Proven experience designing complex, multi-channel editorial calendars and content matrices across written, video, and audio channels.
- Strong stakeholder management and cross-functional collaboration with Product, Customer Experience, and SEO/AEO teams.
- Familiarity and comfort experimenting with generative AI, partnering with engineering to implement prompt templates, co-pilots, and automated workflows.
- Deep understanding of CMS, customer journey mapping, and how content architecture impacts SEO and user experience.
- Ability to actively write and produce high-quality content across formats (written, video, audio) and occasionally produce original pieces.
- Experience monitoring, analyzing, and reporting on content performance KPIs (traffic, engagement, retention, conversion).
- Ability to define and maintain brand voice and style guide.
Genworth Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Genworth and has not been reviewed or approved by Genworth.
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Healthcare Strength — Pay is frequently described as good when considered alongside a comprehensive medical, dental, and vision package with preventive care options and expanded mental-health counseling access. On-site clinics/fitness centers in some locations and gym reimbursement further strengthen the perceived health offering.
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Leave & Time Off Breadth — Time off offerings are presented as wide-ranging, including paid volunteer time, paid family leave, time off for voting, and flexibility to roll over time in some cases. Additional programs like crisis-management time off and multiple paid-leave options contribute to a strong overall leave picture.
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Wellbeing & Lifestyle Benefits — Wellbeing support is positioned as holistic, spanning work/life services such as life coaches, digital wellbeing programs, and caregiver-focused resources. Financial wellbeing add-ons like free personal financial planning and workshops also contribute to the broader lifestyle value of the rewards package.
Genworth Insights
What We Do
Genworth is an insurance company that is dedicated to help people secure their financial lives, families, and futures. Genworth Financial, Inc. is a leading insurance holding company committed to helping families achieve the dream of home ownership and address the financial challenges of aging through its leadership positions in mortgage insurance and long term care insurance. Headquartered in Richmond, Virginia, Genworth traces its roots back to 1871. Our products and services are offered through financial intermediaries, advisors, independent distributors and sales specialists.
