The Role
As Senior Manager of Content Strategy, you will create compelling narratives and content on sustainability, oversee content quality, and develop marketing strategies.
Summary Generated by Built In
Founded in 2017, rePurpose is the leading Packaging Sustainability & Compliance platform for consumer companies. As pioneers of verified plastic recovery, the company enables brands to measure their plastic footprint and recover plastic waste from nature through a global partner network while streamlining compliance across 45+ packaging regulations.
rePurpose has recovered over 88 million pounds of plastic waste, supported 2,300+ waste workers, and maintains 12 active impact projects worldwide. The company's platform helps brands achieve compliance outcomes through advanced data management and regulatory expertise.
rePurpose is headquartered in New York. Learn more at repurpose.global.
Role Overview
We are seeking a highly entrepreneurial Senior Manager of Content Strategy specializing in story-telling on sustainability and impact. You will play a pivotal role in crafting compelling narratives and informative content across various platforms.
Responsibilities:
- Creating engaging content across mediums: Lead the creation of diverse content types, including articles, SEO-optimizing blogs, brochures, product descriptions, websites, white papers, sales decks, proposals, special reports, and more - all produced with a thoughtful perspective on sustainability and plastic action.
- Distilling our work through powerful storytelling: Utilize storytelling techniques to engage audiences and communicate complex topics in an accessible and compelling manner.
- Raising the bar on rePurpose’s content quality: Ensure the accuracy, consistency, and quality of all written content through meticulous editing and proofreading processes.
- Setting our content marketing strategy: Develop and execute content marketing strategies tailored to promote awareness, engagement, and action in the areas of sustainability and plastic action; for the various audiences we seek to spark conversations with: consumer brands; retailers; sustainability influencers and enablers; policy-makers; and individual consumers.
- Cross-Functional Collaboration: Work closely with internal stakeholders, including marketing, sustainability, finance, and design teams, to align content initiatives with organizational goals and objectives.
- Performance Analysis: Monitor content performance metrics and leverage insights to optimize content strategies and drive continuous improvement.
What We Are Looking For:
- Bachelor's Degree: A bachelor's degree in Marketing, Communications, Journalism, Environmental Science, Sustainability, or a related field is required. Advanced degrees or certifications in relevant areas are a plus.
- Experience in B2B Content Marketing: Proven experience in B2B content marketing, preferably in the sustainability or environmental sector, with a strong portfolio showcasing expertise in creating articles, blogs, brochures, product descriptions, websites, white papers, and special reports.
- Creative Powerhouse: Proven ability to create engaging and thoughtful content marketing across mediums (videos, long-form reports/whitepapers, website pages, presentations for speeches) - both by rolling up your sleeves and creating content yourself, and by managing agencies/ supporting resources to deliver content pieces, preferably in the sustainability or environmental sector, with a strong portfolio showcasing expertise in creating articles, blogs, brochures, product descriptions, websites, white papers, and special reports.
- Storytelling Skills: Exceptional storytelling skills with the ability to craft narratives that captivate and inspire action, particularly in the context of sustainability and environmental issues.
- Excellent Copywriting: Proficiency in copywriting techniques to optimize content for resonating with the diverse audiences we seek to engage with and optimize organic visibility and shareability.
- Digital Marketing Knowledge: Understanding of digital marketing principles and tactics, with the ability to integrate content into broader digital marketing strategies.
- Editing and Proofreading: Strong editing and proofreading skills with keen attention to detail, ensuring accuracy and consistency in written content.
Remuneration:
- Competitive Compensation: Enjoy a highly competitive salary package based on your skills and experience.
- Performance-Based Incentives: Earn additional rewards as you achieve key milestones and contribute to our success.
- Employee Benefits & Wellness Funds: Access medical coverage, a wellness fund, learning opportunities, a laptop fund, and WeWork partnerships.
Location Preference:
The role is hybrid working, we are looking for the team members to be located at our head office in New York City, with weekly in-office days at our office at 1460 Broadway. We have a truly global team - with members across Miami, New York, Philadelphia, Los Angeles, London, Nairobi, Bangalore, Delhi, Mumbai, and Jakarta.
Top Skills
Digital Marketing
Seo
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The Company
What We Do
rePurpose Global is the world’s leading Plastic Action Platform, bringing together brands, consumers, innovators, and policymakers to collectively combat the plastic waste crisis. Through its pioneering solutions across the circular economy value chain, rePurpose has helped more than 300 companies measure, reduce, and take action on their plastic footprints, while driving systems change on a global scale. rePurpose Impact Projects have recovered over 15 million kilograms of plastic waste from the environment to date, protecting vulnerable coastal regions across the Americas, Africa, and Asia. In doing so, the organization has enabled the delivery of waste management services to millions of people for the first time, while positively impacting the lives of thousands of marginalized waste workers across the world. Founded in 2016, rePurpose Global now employs over 70 full-time team members across offices worldwide. For more information, please visit https://repurpose.global/. If you'd like to work with us, head on over to our Careers Page to look at the open positions and browse through their job descriptions: https://www.business.repurpose.global/careers
