Senior Manager, Content Strategy & Analysis

Senior Manager, Content Strategy & Analysis

The Content Strategy and Acquisitions team within the Global TV distribution organization at Sony Pictures has an opening for a Senior Manager. The team works across SPE’s content partners and global sales organization to maximize the value of content throughout its lifecycle.  This is an exciting opportunity for a highly analytical and detail-oriented candidate interested in content distribution.  

The Senior Manager will be responsible for working across the content lifecycle to provide market landscape insights to inform greenlight decisions, measure the effectiveness of SPE’s sales and marketing efforts, and provide data-driven feedback to our content partners to inform content acquisition and development decisions. This will involve close coordination with SPE’s global insights team and comfort working with large datasets to derive actionable insights that maximize the value of SPE’s current and future content pipeline.

Key Responsibilities:

• Provide top-line market insights to content valuation teams to inform greenlight decisions by assessing the global and regional viability of IP acquisitions and casting decisions
• Deep dives into content performance on streaming and linear platforms
• Work with local sales teams to maintain customer competitive buying profiles in partnership with local research including key sales dates, programmatic profile, and sales history
• Conduct post-mortem analysis on local sales efforts to improve go to market strategies
• Manage KPIs for SPE’s business, including effectiveness of new series efforts and performance of SPE’s content catalog
• Serve as Distribution liaison to Global Insights team, coordinating analytics projects
• Partner across sales, sales planning, and marketing to help drive SPE’s catalog franchise growth

• Provide content performance analysis and liaise with sales on client feedback for partner business reviews with TV label and Film labels
• Support ad hoc analysis to drive executive decision making on content acquisitions and valuation

Requirements:

• Bachelor degree required in Business, Finance, Economics, Statistics or other analytical field
• 5-7 years of experience, preferably in entertainment
• Resourceful with the ability to manage multiple projects in a fast-paced, dynamic environment
• Experience in streaming content analytics, including audience measurement and content performance evaluation
• Strong understanding of streaming and linear data as well as TV licensing
• Familiarity working with international markets and regional content sensibilities
• Ability to work cross-functionally and maintain strong relationships with International teams
• Strong verbal and written communication skills with the ability to effectively present analysis
• Advanced Excel and PowerPoint skills required
• Tableau experience; SQL experience a plus
• Passion for Film and TV

The anticipated base salary for this position is $120,000 to $140,000. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.

To request an accommodation for purposes of participating in the hiring process, you may contact us at [email protected].