Kaseya® is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide powered by AI. Kaseya’s best-in-breed technologies allow organizations to efficiently manage and secure IT to drive sustained business success. Kaseya has achieved sustained, strong double-digit growth over the past several years and is backed by Insight Venture Partners www.insightpartners.com), a leading global private equity firm investing in high-growth technology and software companies that drive transformative change in the industries they serve.
Founded in 2000, Kaseya currently serves customers in over 20 countries across a wide variety of industries and manages over 15 million endpoints worldwide. To learn more about our company and our award-winning solutions, go to www.Kaseya.com and for more information on Kaseya’s culture.
Kaseya is not your typical company. We are not afraid to tell you exactly who we are and our expectations. The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers.
Senior Manager, Content Marketing
Location: [Remote/Canada or US]
Reports to: [Senior Director, Content Marketing]
Pay range - $125k-$150kCAN
We’re looking for a strategic and analytical Senior Manager, Content Marketing to lead the strategy and execution of high-impact content to drive awareness, demand, and growth.
This role is ideal for someone who thinks in both narratives and numbers, and who equally enjoys leading people and executing complex content marketing projects. You’ll help build our editorial strategy, oversee a small team of writers/editors, build scalable processes, and partner cross-functionally to power campaigns and growth initiatives.
What you’ll own
Content Strategy
- Contribute to building a data-driven content strategy aligned to business and pipeline goals.
- Identify growth opportunities based on competitive analysis and performance data.
- Ensure content supports the full funnel — from awareness to conversion.
- Support our SEO and GEO content strategy by ensuring content is optimized and follows EEAT best practices.
Analytics & performance
- Help define KPIs and measure content performance across traffic, engagement, rankings, and conversion.
- Translate analytics into clear recommendations and strategic pivots.
- Partner with marketing ops and demand gen to connect content performance to pipeline impact.
- Continuously optimize content investments based on ROI and growth opportunity.
Team leadership & mentorship
- Manage and mentor a small team of writers, helping them sharpen their craft and strategic thinking.
- Provide clear feedback, editorial direction, and professional development support.
- Raise the bar for quality, clarity, and differentiation across all content.
- Build scalable processes that improve consistency, speed, and impact.
What you bring
- 7+ years of experience in content marketing, ideally in B2B or SaaS.
- Deep expertise in SEO strategy and content optimization.
- Strong analytical skills and comfort working with marketing performance data.
- Proven experience mentoring or managing writers.
- Exceptional writing and editing skills.
- A strategic mindset paired with operational discipline.
- Experience using common marketing tech, such as Google Analytics, SEMRush, AHREFS.
Join the Kaseya growth rocket ship and see how we are #ChangingLives !
Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.
Top Skills
What We Do
Kaseya is a premier provider of unified IT management and security software for managed service providers (MSPs) and small to medium-sized businesses (SMBS). Through its customer-centric approach, Kaseya delivers best-in-breed technologies that allow organizations to efficiently manage, secure and backup IT. Kaseya offers a broad array of IT management solutions, including well-known names: Kaseya, IT Glue, RapidFire Tools, Spanning Cloud Apps, ID Agent, Graphus, RocketCyber, TruMethods and Unitrends. These solutions empower businesses to command all of IT centrally, easily manage remote and distributed environments, simplify backup and disaster recovery, safeguard against cybersecurity attacks, effectively manage compliance and network assets, streamline IT documentation and automate across IT management functions. Headquartered in Miami, Florida, Kaseya is privately held with a presence in over 20 countries.
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