Senior Manager, Content Marketing

SOCi, The CoMarketing Cloud for Multi-Location Enterprises, is currently looking for a Senior Manager, Content Marketing to lead the development and execution of a dynamic content strategy that supports our brand's mission and growth. This role will play a key part in maintaining SOCi’s position as a leader in the local marketing space, driving content that fuels customer acquisition, retention, and brand loyalty.

Who We Are
SOCi is one of the fastest growing technology companies in the country, ranking in the top tier of Inc 5000’s Fastest Growing Companies in America list for the last several years consistently.  The builder of an award-winning enterprise SaaS marketing platform, and one of Forbes’ Best Startup Employers, SOCi boasts hundreds of the world’s largest brands as its customers. At SOCi, nothing is more important to us than the clients we service every day. The SOCi platform specifically solves complicated marketing and workflow problems for national and global multi-location brands that want to scale and optimize their presence. View more about us here! 

The Senior Manager, Content Marketing oversees the Content Marketing Specialist and the Social Media Specialist, ensuring seamless integration of content and social strategies across channels. The role will work closely with cross-functional teams, including Demand Generation, Product Marketing, and more, to develop and distribute content that resonates with our target audiences and strengthens our brand’s presence. The Senior Manager, Content Marketing will manage the entire content lifecycle—from ideation to execution—ensuring that every piece of content is aligned with our brand voice and drives measurable business results.

How You'll Make an Impact

• Content Strategy:
• Lead the development and execution of a comprehensive, forward-looking content strategy that aligns with SOCi's brand pillars and mission.
• Collaborate closely with cross-functional teams to integrate content across all stages of the marketing funnel, driving brand awareness, engagement, and acquisition.
• Own the content calendar, identifying content opportunities across channels, including social media, blog, web, email, and paid campaigns.
• Content Creation & Execution:
• Develop and oversee the production of high-quality, engaging content across multiple formats (blog posts, social media, website copy, case studies, video scripts, etc.), tailored to both B2B and industry-specific audiences.
• Manage the creation of social media content (Instagram, LinkedIn, TikTok, YouTube, etc.) in collaboration with the Social Media Specialist to maximize engagement and align with marketing campaigns.
• Ensure all content supports key business goals and enhances SOCi's reputation as a leader in local marketing.
• Collaboration & Team Leadership:
• Partner with internal stakeholders and external agencies to drive innovative, on-brand content that amplifies SOCi's thought leadership and industry presence.
• Work closely with teams to create cross-channel campaigns that reinforce SOCi’s positioning as a category leader.
• Provide leadership and guidance on content best practices, encouraging creativity and collaboration within the team.
• Manage freelancers, agencies, and contractors to ensure timely and high-quality content production.
• Manage, mentor, and develop the Content Marketing Manager and Social Media Specialist, ensuring alignment on strategy, execution, and performance goals.
• Performance & Optimization:
• Establish content KPIs in collaboration with Demand Generation to measure the effectiveness of content strategies, using data-driven insights to continuously improve performance.
• Regularly report on content performance metrics, identifying areas for optimization and refining the content strategy to meet evolving business needs.
• Leverage testing frameworks to implement a continuous "test and learn" approach, ensuring that SOCi's content remains innovative and effective.
• Budget & Resource Management:
• Oversee the content budget, managing resources for content creation and amplification across organic and paid channels.

What You’ll Need to be Successful

• 5+ years of experience in content marketing, with a focus on strategy alignment, content creation, and multi-channel distribution—ideally within a B2B or SaaS environment.
• 1-2 years of experience in a people management role.
• Proven track record of developing and executing full-funnel content creation plans that drive measurable business growth and audience engagement.
• Experience managing and mentoring content and social media teams, with a demonstrated ability to lead and integrate content and social strategies seamlessly.
• Exceptional writing, editing, and storytelling skills, with hands-on experience producing a variety of content formats (blogs, social media, case studies, white papers, video scripts, etc.).
• Strong understanding of SEO principles, content optimization, and how to drive both brand awareness and demand through content.
• Proficiency with CMS platforms (Wordpress preferred), content management tools, and social media platforms, with a data-driven mindset for optimizing content performance.
• Experience with developing and tracking KPIs to assess content performance and make adjustments to improve results.
• Ability to manage multiple projects simultaneously in a fast-paced environment, with excellent organizational and prioritization skills.
• Strong cross-functional collaboration skills, with the ability to work effectively with internal teams and external partners to drive content initiatives.
• Experience managing budgets and resources for content creation and amplification, ensuring efficient use of resources across both organic and paid channels.