Senior Manager, Content Engine - LATAM OU

Location(s):

Mexico

City/Cities:

Mexico

Travel Required:

Relocation Provided:

Job Posting End Date:

December 11, 2024

Shift:

Job Description Summary:

Job Summary:We are seeking a skilled, strategic and innovative Content Engine Manager to lead the optimization and automation of our content adaptation, amplification and distribution processes. This role requires a strong background in content management, as an understanding of creative + End To End (E2E) + Media strategies. The Content Engine Manager will have the responsibility of maximize the quality and impact of content across multiple channels.The Content Engine Manager will work closely with IMX, Creative, FL and WPP/StudioX to release content systems that drive salience, engagement, conversion, and business growth.
This is a key position for anyone with hands-on capabilities, passionate about content development and processes at scale, while ensuring quality, efficiency, and measurable results.

Key Responsibilities:

• Content Strategy & Management: Execute comprehensive content execution that aligns with business goals, based on Gameplans, E2E content planning matrixes and content delivered from Charters or LATAM, across various platforms online and offline, including influencers, OOH, digital and social content.
• Content Operations Optimization: Manage and optimize content workflows, processes, and tools to improve content adaptation/amplification efficiency and effectiveness across teams.
• Team Leadership: Lead a cross-functional team (Amplification Cloud @SX). Foster collaboration and ensure all content is delivered on time, following brand standards and strategy, and with high quality.
• Budget & Resource Management: Manage content-related budgets. Ensure resources are allocated efficiently to meet business objectives.
• Stakeholder Communication: Collaborate with senior leadership and other internal teams to align content initiatives with overall business and creative strategies.

Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, Creative/Content.
• Experience: 3-5 years of experience in areas as production, content management, digital marketing.
• Skills & Knowledge:
  • Creative, content and production proven experience (capabilities & practice)
  • Strong understanding of marketing, content strategies, content adaptation/amplification/optimization, and multiple on/off channels utilization
  • Ability to drive swift decision-making aligned with key stakeholders
  • Strong leadership, communication, and organizational skills to manage and/or coordinate and integrate with cross-functional teams.
• Problem-Solving & Innovation: Ability to think strategically and creatively, solving complex challenges in content adaptation/amplification, driving continuous improvement.

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.