Position Summary:
This position leads the research and development of content that promotes Precision’s experience in drug development trials. This involves collaborating with Precision experts, our operational teams and utilizing industry data. The role focuses on generating marketing content that showcases case studies, industry knowledge of the clinical landscape for key therapeutic areas and relevant experience to be included in new business proposals.
The role is part of the marketing team within the Clinical Solutions group at Precision for Medicine (PFM.) The Clinical Solutions group supports the pharma and biotech industries by designing and running global clinical trials that accelerate the development of new treatments. Our group has an impressive track record of helping pharma and biotech companies succeed in getting breakthrough treatments to patients! We compete with Clinical Research Organizations (CROs) who offer similar services.
This team member will be a leader in the development and execution of marketing content for the purpose of highlighting the comprehensive services of the Clinical Solutions group in the US and EU. This is a hands-on role that requires the ability to explore and aggregate data from multiple databases, collaborate with subject matter experts, turn data into compelling narratives, write case studies and be responsive to new business opportunity requests. This role focuses on the content to pull qualified leads through the middle and bottom stages of the B2B buyer’s journey to become customers
Essential functions of the job include but are not limited to:
- Lead researcher, reporter and writer for Precision’s clinical experience
- Focused on generating marketing content that showcases the work completed / expertise in researching and operating clinical trials
- Responsible for generating case studies and experience overviews (indication, cluster or modality)
- Establishes multi-year road maps for case study development in collaboration with key internal stakeholders such as Business Development (BD), Operational Strategy, and Proposals
- Produces experience-based assets in multiple form factors such as blog, PowerPoints and brochures
- Responsible for supporting BD, Operational Strategy, and Proposals requests relating to PFM experience-based assets
- Optimize asset library and identify strategic gaps to address content needs for future assets, prioritizing case studies that support Proposals and Business Development.
- Creates clinical landscape articles leveraging the Citeline database to topics linked to PFM experience-based assets
- Creates industry reports and eBooks relating to clinical research/landscape trends informed by Citeline and other industry resources
- Works with team to develop marketing campaigns for promoting content to engage prospects and generate leads
Qualifications:
Minimum Required:
- Bachelor’s degree or equivalent in a business, scientific or healthcare discipline
- 10 years or more in the CRO/Biotech or Pharmaceutical industry, strong knowledge of the Clinical Research Organization (CRO) sector and services
Other Required:
- Minimum of 10-12 years of experience in a strong marketing role
- Digital marketing and SEO proficiency
- Experience in managing and motivating teams
Competences:
- Possesses a keen understanding of CRO services and the customers who buy those services
- Strategic thinker with a track record of marketing success at a CRO or in the life sciences
- Strong interpersonal and communication skills (verbal and written); must be able to build relationships with multiple stakeholders and SMEs – many whom are virtual
- Experience with B2B content development for the multiple stages in the customer journey—and deploying that content across channels for engagement and sales
- Experience with customer personas/ideal customer profiles to create targeted campaigns for optimal engagement
- Analytical skill to turn marketplace data into tactical marketing recommendations
- Experience in working with business development/sales teams in a sales enablement capacity
- Ability to manage various projects simultaneously with a drive for quality and timeliness
- Sets strategic plans and drives execution
Precision is required by law in some states or cities to include a reasonable estimate of the compensation range for this role. This compensation range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to: skill sets, experience and training, licensure and certifications, and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Precision, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. This role is also eligible for a discretionary annual bonus, health insurance, retirement savings benefits, life insurance and disability benefits, parental leave, and paid time off for sick leave and vacation, among other benefits.
Reasonable estimate of the current range
$116,000—$174,000 USD
Any data provided as a part of this application will be stored in accordance with our Privacy Policy. For CA applicants, please also refer to our CA Privacy Notice.
Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other characteristics protected by law. © 2020 Precision Medicine Group, LLC
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Precision Medicine Group at [email protected].
It has come to our attention that some individuals or organizations are reaching out to job seekers and posing as potential employers presenting enticing employment offers. We want to emphasize that these offers are not associated with our company and may be fraudulent in nature. Please note that our organization will not extend a job offer without prior communication with our recruiting team, hiring managers and a formal interview process.
What We Do
We founded Precision Medicine Group in 2012 because we believed there was a transformational opportunity to improve the process of bringing new drugs to market. It involves utilizing technology, data, and human expertise. It is a big challenge that requires diverse talents. Our model involves both nurturing and investing organically and acquiring capabilities that we do not have but critically need. Our core executive team is anchored to this model, building life science services that address fundamental changes in healthcare that are necessary for health and outcomes improvement.
