Senior Manager, Consumer Value Proposition Communications

Posted 10 Days Ago
Be an Early Applicant
2 Locations
In-Office
116K-201K Annually
Senior level
Information Technology • Internet of Things • Other • Cybersecurity • Infrastructure as a Service (IaaS)
The Role
Lead strategy and execution of consumer value proposition communications, creating narratives for plans, promotions and perks. Translate consumer insights into media and storytelling strategies, counsel executives, manage agency partners, build media and influencer relationships, and mitigate reputational risk to defend market share and drive business results.
Summary Generated by Built In
When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing...

This role is a senior-level position on the National Consumer Unit Communications team. The individual in this role will lead communications strategy and execution centered on Verizon’s Consumer Value Proposition, driving narratives that highlight how our plans, promotions and perks differentiate Verizon in a highly competitive market. You will be responsible for defining, driving, and defending our consumer narrative and ecosystem through agile storytelling that turns our offerings into compelling, coverage-driving narratives, defending market share and positioning our portfolio as the superior choice. As a critical link across the organization, you will ensure all communications initiatives are cohesive, impactful, and strategically aligned across the business 

Responsibilities will include:

  • Leading strategy and execution of strategic, high-profile consumer moments that deepen customer relationships and elevate Verizon as a customer-first brand.

  • Translating consumer insights and market trends into compelling narratives and story angles that resonate with target audiences and position Verizon as an industry leader. 

  • Driving media strategy and execution for reaching target press that amplifies key moments and reinforces Verizon’s leadership.

  • Developing and maintaining strong relationships with influential audiences, including journalists, social influencers, external partners and cross-functional internal stakeholders.

  • Providing strategic counsel to executives and other cross-functional teams to shape brand narrative.

  • Managing agency partners to create and execute plans that drive business results.

  • Helping protect the Verizon brand by identifying and mitigating reputational risk.

What we’re looking for...

You'll need to have:

  • Bachelor’s degree or four or more years of work experience.

  • Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

  • Experience working on complex launches.

  • Strong project management skills and the ability to work under pressure on multiple projects. simultaneously while meeting deadlines and delivering consistently high-quality work.

  • Ability to build and maintain relationships with the press.

  • Willingness to travel up to 25%.

Even better if you have one or more of the following:

  • A background in consumer products, tech or marketing.

  • Strong relationships with reporters.

  • A proven track record of developing and implementing integrated communications plans that go beyond traditional public relations.

  • Exceptional written, verbal and presentation skills.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours40

Equal Employment Opportunity 

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.

The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.

The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.

Skills Required

  • Bachelor's degree or four or more years of work experience.
  • Six or more years of relevant experience.
  • Experience working on complex launches.
  • Strong project management skills and ability to manage multiple projects under pressure.
  • Ability to build and maintain relationships with the press.
  • Willingness to travel up to 25%.
  • Background in consumer products, tech or marketing.
  • Strong relationships with reporters.
  • Proven track record of developing and implementing integrated communications plans beyond traditional public relations.
  • Exceptional written, verbal and presentation skills.

Verizon Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Verizon and has not been reviewed or approved by Verizon.

  • Fair & Transparent Compensation Fairness and competitiveness of pay are highlighted through statements such as “pay is good,” “pays very well,” and “the compensation at VZ is very competitive.” High earning potential is also described for certain roles, including base pay plus commissions and bonuses.
  • Healthcare Strength Healthcare coverage is portrayed as comprehensive, spanning medical, dental, and vision with before-tax contributions and preventive-care credits. Increased HSA contributions and multiple plan options further reinforce the perceived strength of health benefits.
  • Retirement Support Retirement offerings are positioned as robust, including a strong 401(k) match, pension eligibility for some groups, and additional financial protections like life and long-term disability coverage. Union contract updates also point to pension increases and retirement security improvements.

Verizon Insights

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The Company
HQ: New York, NY
Year Founded: 2000

What We Do

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We're a diverse network of people driven by our shared ambition to move the world forward - collectively building the network America relies on most. Here, we have the ability to learn and grow at the speed of technology, the space to create within every role, and the opportunity to shape a rewarding career.

Why Work With Us

Integrity. Respect. Excellence. Accountability. These are some of the key values at the heart of our Credo. This code of conduct lays out how we show up as a responsible business every day. It is the blueprint that inspires us to live up to the highest standards and defines who we are and how we work.

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