Senior Manager, Consumer Program

Posted 18 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
130K-154K Annually
Senior level
Food
America’s best-loved brewery, creating strong communities and meaningful moments for over 165 years. Enjoy responsibly.
The Role
Leads consumer survey programs, agency partnerships, reporting dashboards, data integration, and performance analysis. Manages research priorities, budgets, vendor relationships, executive reporting, user enablement, and strategic survey insights supporting brand planning and organizational target setting.
Summary Generated by Built In

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY:  $129,600 - 153,900, bonus eligible and long-term incentive eligible

COMPANY:  

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY: 

The Senior Manager of Consumer Programs plays a pivotal role in leading AB's ongoing consumer surveys, being responsible for program management and evolution, agency management, championing data understanding, utilization, & integration. This high-visibility position requires expertise in survey research and data analysis, as well as strong leadership and collaboration skills to drive insights and support strategic decision-making across the organization.

JOB RESPONSIBILITIES

PROGRAM MANAGEMENT

  • Lead, plan, and implement program evolutions, including questionnaire changes, innovative analysis, and integration with other data sources.

  • Collaborate with the Tech team to lead and evolve reporting dashboards, ensuring alignment with business needs and objectives.

  • Lead user enablement initiatives, including training on metrics and reporting dashboards, to ensure understanding and utilization across the organization.

  • Serve as the liaison with global partners across consumer programs.

AGENCY MANAGEMENT 

  • Direct priorities for a team of 8 from our research agency partner, ensuring alignment with strategic business objectives and timelines.

  • Leading prioritization of annual budget related to consumer research, optimizing resources and investments to increase value.

  • Collaborate with AB procurement on contract negotiations, ensuring favorable terms and conditions while maintaining strong vendor relationships.

PERFORMANCE UNDERSTANDING & REPORTING 

  • Design & facilitate delivery of performance reports for members of the US C-Suite, Brand VPs, and Global Insights teams, providing actionable insights and recommendations based on survey data.

  • Collaborate with cross-functional teams to build comprehensive narratives around brand performance, integrating survey data with other key metrics and insights.

  • Lead strategic analysis of survey data, using deep expertise in survey research to advise the 3YP (Three-Year Plan) process and other critical initiatives.

  • Advise the annual target setting process, using survey data to establish ambitious yet achievable goals for the organization.

JOB QUALIFICATIONS

  • Bachelor’s degree preferred

  • Strong analytical capabilities

  • Advanced excel skills

  • Advanced PowerPoint & presentation skills

  • Understanding of database functions

  • Strong interpersonal skills

WHY ANHEUSER-BUSCH:  

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.   

BENEFITS:

  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts

  • Life Insurance and Disability Income Protection

  • Generous Parental Leave and FMLA policies

  • 401(k) Retirement Savings options with a company matching contribution

  • Chance to work in a fast-paced environment among a company of owners

  • Free Beer! 

Skills Required

  • Bachelor's degree
  • Strong analytical capabilities
  • Advanced Excel skills
  • Advanced PowerPoint and presentation skills
  • Understanding of database functions
  • Strong interpersonal skills

Anheuser-Busch Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Anheuser-Busch and has not been reviewed or approved by Anheuser-Busch.

  • Fair & Transparent Compensation — Pay is considered strong overall, with many noting solid base pay for hourly roles and favorable total compensation relative to similar employers.
  • Retirement Support — A 401(k) with company match and, in some cases, strengthened pension or retirement provisions are highlighted as valuable parts of the package.
  • Healthcare Strength — Medical, dental, and vision coverage, along with HSAs/FSAs and wellness resources, are frequently described as robust.

Anheuser-Busch Insights

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The Company
HQ: Saint Louis, MO
6,989 Employees
Year Founded: 1852

What We Do

For more than 160 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking and emergency drinking water programs to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you. As America’s leading brewer, we are committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.

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