Senior Manager, Consumer Products Creative - Squishmallows

Posted Yesterday
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Culver City, CA, USA
In-Office
112K-139K Annually
Senior level
Kids + Family
The Role
Leads creative direction and brand integrity for Squishmallows consumer products across global licensees and retail channels. Reviews product designs, packaging, marketing materials, and samples; translates trends into brand-aligned strategies; manages approval calendars and process improvements; develops creative assets and mock-ups; collaborates cross-functionally; and mentors a creative team.
Summary Generated by Built In

As the Senior Manager of Consumer Products Creative for Squishmallows, you will play a pivotal role in protecting, elevating, and expanding the magic of Squishmallows across the globe! Reporting directly to the VP of Brand Integrity, you will bridge the gap between creative excellence and sharp business acumen. You will collaborate closely with world-class licensees and internal partners to ensure our signature quality, plush consistency, and demographic-spanning charm shine through every consumer touchpoint. As the day-to-day champion for our partners, you will lead creative direction, streamline approvals, drive process improvements, and inspire a talented team. Come join one of the world's biggest toy-making companies and help us shape the future of play!

What You Will Do: 

  • Act as the primary creative contact for assigned licensees by leading regular meetings, sharing clear creative direction, and translating trend insights into brand-aligned strategies tailored for various customer age ranges and retail channels

  • Review and comment on product designs, packaging, marketing collateral, and pre-production samples to ensure strict alignment with brand identity, age-appropriate appeal, and signature quality

  • Collaborate cross-functionally with retail, marketing, social, global events, and business teams to maintain strategic alignment, support business objectives, and elevate brand presence across the category

  • Monitor product approval calendars, seamlessly manage multiple deadlines, and support the on-time delivery of assets and reviews in a fast-paced environment

  • Curate compelling creative assets and product mock-ups to inspire licensees, influence collections, and provide robust, hands-on creative solutions using your graphic design skills

  • Manage, mentor, and inspire a team of direct reports, fostering a collaborative, inclusive environment that values professional growth, accountability, and high creative standards

Supervisor Responsibilities: Yes

 What We Are Looking For: 

  • 7+ years of experience in brand management, marketing, licensing, or a related field within the consumer goods industry, ideally in a design-focused or creative strategy role

  • 3+ years of direct leadership experience with a proven track record of managing, mentoring, and delegating effectively to team members

  • Expert-level proficiency in Adobe Creative Suite (specifically Illustrator and Photoshop) with strong hands-on graphic design capabilities

  • Deep understanding of branding principles, manufacturing constraints, product development cycles, and mass/specialty market design awareness

  • Exceptional organizational, time management, and presentation skills with the ability to confidently present creative direction and brand decisions to internal stakeholders and external partners

  • A proactive, collaborative, and solutions-oriented mindset with the ability to interpret trends across multiple age groups and product categories

Nice To Have:

  • Bachelor's degree in Marketing, Design, Business, Brand Management, or a related field is a plus

  • Prior experience specifically within the toy industry

This job description is intended to outline the primary duties and responsibilities of the role and is not an exhaustive list of all tasks that may be required. Duties, responsibilities, and activities  may be varied, or new ones assigned, from time to time in line with business needs and the scope of the position.

What We Offer

The salary range for this position is $112,440 - $139,440 / Yr. The base salary may vary based on experience, role tenure, performance, industry, and location. Eligibility for the annual performance incentive may apply. Jazwares is a multi-state employer, so the salary range may not apply to other states.

Our benefits package includes Private Medical Insurance, Death in Service insurance, EAP, and pension.

Our work environment provides a flexible work schedule that includes a Monday through Thursday on-site, with an optional WFH on Fridays. 

Reasonable Accommodations   

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. 

Working at Jazwares

At Jazwares, we believe an innovative idea can come from anywhere and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business.

  • Passion: Our conviction and enthusiasm show in our products, relationships, and commitment to our community.
  • Collaboration: We share one vision worldwide, constantly striving to improve and innovate together.
  • Humility: We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.

Don't miss out on this extraordinary opportunity to be part of the fastest-growing toy company in the industry. Connect with us today, and let's shape the future of play together! 

JAZWARES is an equal opportunity employer and does not discriminate in employment on the basis of race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation, or any other characteristic protected by law. Jazwares is committed to providing reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

Who We Are

Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Five Nights at Freddy’s™, Disney™, BumBumz™, and BLDR™. In addition to toys, offerings include costumes, games, and pillows. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, X, Instagram, and Facebook.

Recruitment Safety 

Please be wary of unsolicited communications from individuals or websites you are not familiar with, or any communications requesting sensitive personal data or information. All official Jazwares employment information will come from our company email ending in @jazwares.com. Jazwares will never request any monetary payments at any point during its hiring process. If you have any questions about any unsolicited communications, you can reach out to [email protected]. We look forward to you experiencing a safe and enjoyable application process at Jazwares! 

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Skills Required

  • 7+ years of experience in brand management, marketing, licensing, or a related consumer goods field
  • 3+ years of direct leadership experience managing, mentoring, and delegating to team members
  • Expert proficiency in Adobe Creative Suite, specifically Illustrator and Photoshop
  • Strong hands-on graphic design capabilities
  • Understanding of branding principles, manufacturing constraints, product development cycles, and mass and specialty market design
  • Exceptional organizational, time management, and presentation skills
  • Ability to present creative direction and brand decisions to internal stakeholders and external partners
  • Proactive, collaborative, and solutions-oriented mindset
  • Ability to interpret trends across multiple age groups and product categories
  • Bachelor's degree in Marketing, Design, Business, Brand Management, or a related field
  • Prior experience in the toy industry

Jazwares Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Jazwares and has not been reviewed or approved by Jazwares.

  • Healthcare Strength — Healthcare coverage is described as strong, with company-paid medical for employees and comprehensive medical, dental, vision, and mental health options. Feedback suggests this elevates perceived total compensation even when base pay varies by role.
  • Retirement Support — Retirement provisions include a 401(k) with company match alongside life, disability, and AD&D. Feedback suggests these staples are consistently valued within the overall package.
  • Leave & Time Off Breadth — Time-off programs span generous PTO, paid holidays, bereavement leave, and parental leave. Feedback suggests the inclusion of parental leave and periodic office closures enhances the practical breadth of time away.

Jazwares Insights

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The Company
HQ: Sunrise, FL
553 Employees
Year Founded: 1997

What We Do

Jazwares, a subsidiary of Alleghany Capital Corporation, is a leading global toy company, recently expanding into the costumes and pets category. Jazwares’ portfolio includes a variety of dynamic licensed and wholly owned brands. The Jazwares Game Studio further expands play opportunities for kids within the Metaverse. Jazwares celebrates 25 years of innovative play with expertise in design, development, and manufacturing. An award-winning company with a progressive focus on identifying new trends, Jazwares then transforms them into high-quality products for consumers of all ages. Headquartered in Sunrise, FL, Jazwares has offices around the world and sells its products in more than 100 countries. Since its inception in 1997, Jazwares continues to grow through the development of new products and the strategic acquisitions of companies. For more information about Jazwares, please visit www.jazwares.com.

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