Staples is business to business. You’re what binds us together.
Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Within this team, the Consumer Insights function plays a critical role in shaping strategy by translating complex customer data into meaningful, actionable insights that drive growth, strengthen brand performance, and enhance customer engagement. We work together across Marketing, Product, Merchandising, and Analytics to ensure the voice of the customer is embedded in every decision.
What you will be doing:
- Define and own a multi-year Consumer Insights strategy and roadmap aligned to enterprise and marketing priorities.
- Identify and prioritize strategic learning agendas across brand, customer segments, product, and experience.
- Translate complex research and analytics into clear, compelling narratives that drive business decisions.
- Serve as a visible advocate for the voice of the customer across leadership forums and cross-functional teams.
- Partner closely with Brand Strategy to inform positioning, messaging, and go-to-market planning.
- Lead, develop, and mentor a team of insights professionals, fostering a culture of curiosity, rigor, and impact.
- Oversee qualitative and quantitative research execution, ensuring methodological rigor and business relevance.
- Manage external research vendors, budgets, and multiple concurrent projects.
- Integrate primary research, analytics, and syndicated data into cohesive insights and recommendations that drive measurable outcomes.
What You Bring to the Table:
- Exceptional storytelling and communication skills, with the ability to simplify complex data into compelling narratives
- Strong leadership and team development skills
- Strong strategic thinking with the ability to connect insights to business impact
- Influencing and stakeholder management across multiple levels
- Intellectual curiosity and a passion for understanding customers
- Ability to balance big-picture strategy with executional excellence
- Collaborative mindset with strong cross-functional partnership skills
- Problem-solving and critical thinking in complex, ambiguous environments
What’s needed: Basic Qualifications:
- Bachelor's degree in Marketing, Business, Psychology, Economics, Statistics, or related work experience
- 8+ years of experience in consumer insights, market research, or customer analytics
- 3+ years of direct people management experience
- Experience managing research vendors, budgets, multiple concurrent projects, and research tools such as Qualtrics
- Hands-on experience applying qualitative and quantitative research methodologies
Preferred Qualifications:
- Experience building or transforming a Consumer Insights function or operating model
- Advanced degree (MBA or equivalent)
- Experience integrating primary research with analytics or data science
- Experience in retail, eCommerce, or consumer-facing industries
- Experience presenting insights to senior leadership or executive audiences
- Familiarity with segmentation, brand tracking, and customer experience research methodologies
We Offer:
Inclusive culture with associate-led Business Resource Groups
Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
Skills Required
- Bachelor's degree in Marketing, Business, Psychology, Economics, Statistics, or related experience
- 8+ years experience in consumer insights, market research, or customer analytics
- 3+ years direct people management experience
- Experience managing research vendors, budgets, and multiple concurrent projects
- Experience with research tools such as Qualtrics
- Hands-on experience applying qualitative and quantitative research methodologies
- Exceptional storytelling and communication skills to translate complex data into narratives
- Strong leadership, team development, and stakeholder management skills
- Ability to connect insights to business impact and balance strategy with execution
- Intellectual curiosity and collaborative cross-functional partnership skills
- Experience building or transforming a Consumer Insights function or operating model
- Advanced degree (MBA or equivalent)
- Experience integrating primary research with analytics or data science
- Experience in retail, eCommerce, or consumer-facing industries
- Experience presenting insights to senior leadership or executive audiences
- Familiarity with segmentation, brand tracking, and customer experience research methodologies
Staples Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Staples and has not been reviewed or approved by Staples.
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Wellbeing & Lifestyle Benefits — Wellbeing offerings are described as broad, including wellness reimbursements, emotional support and coaching, legal services, identity theft protection, and pet insurance. Employee discounts and select on-site amenities are also positioned as meaningful add-ons beyond basic coverage.
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Leave & Time Off Breadth — Time-off provisions are presented as relatively expansive, including paid time off, company-recognized holidays, and a personal or flexible holiday option. Vacation that grows with tenure and PTO flexibility are highlighted as valued elements.
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Inclusive Benefits Coverage — Healthcare benefits explicitly include gender-affirming care alongside medical, dental, and vision coverage. Family and caregiver programs also include support that references LGBTQ+ considerations and broader life-stage needs.
Staples Insights
What We Do
For nearly 40 years, Staples has been a trusted leader in delivering end-to-end workplace solutions for consumers and businesses of all sizes across a broad range of industries. The company provides a comprehensive portfolio of products, strategic solutions, and services including print and marketing, shipping, technology, and travel. Its specialized assortment includes high-quality office supplies, janitorial products, technology, furniture, and breakroom essentials, all supported by best-in-class supply chain capabilities and a dedicated team of experts committed to making the workday easier. Headquartered near Boston, Massachusetts, Staples operates throughout North America via direct B2B sales, e-commerce, and more than 900 retail stores. To learn more, visit your local U.S. Staples store, download the Staples app, explore Staples.com or StaplesBusiness.com, or follow @Staples on social media.
