Job Description Summary:
Senior Manager, Consumer Engagement Operations
Team: Product & Operation — OU Digital, Japan & South Korea Operating Unit
Reports To: Director, Content & Editorial Strategy
The Coca-Cola Company is evolving into a more digital-first, data-driven enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate The Coca-Cola Company (TCCC) system's next chapter of growth by reimagining our core competitive advantages. Building on a strong foundation of modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled, end-to-end impact on growth, productivity, and efficiency.
This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success will require more than technology implementation — it demands a strategic transformation of core capabilities, a domain-based, product-centric operating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams.
Within the Japan & South Korea Operating Unit, Coke ON is a unique digital asset in the global Coca-Cola system: Japan's proprietary consumer loyalty platform operating on the world's highest-density vending machine network, with approximately 11 million monthly active users. JKOU is transforming Coke ON from a vending loyalty app into an omnichannel consumer engagement platform — personalizing rewards and content at the individual user level, expanding loyalty beyond vending, gamifying the experience, and building brand-led communities. This transformation makes Coke ON both a significant growth engine and a critical point of differentiation for JKOU's business performance.
Job Description Summary
The Senior Manager, Consumer Engagement Operations oversees execution of loyalty campaigns, promotional operations, and consumer engagement programs within Coke ON. The role manages operational processes, campaign readiness, performance tracking, and coordination across marketing and partner teams.
As the operational backbone of the Coke ON business team, the role ensures that campaigns and engagement programs are delivered reliably, on time, and with quality — at the pace and volume required by an always-on consumer platform.
Responsibilities include
Lead end-to-end operational execution of loyalty campaigns, promotions, and engagement programs on Coke ON.
Own campaign readiness processes, including setup, testing, quality assurance, and launch coordination.
Manage operational workflows and calendars across marketing, editorial, technical, and partner teams.
Track campaign and program performance, providing operational reporting and improvement recommendations.
Coordinate with bottler and brand partners on joint promotions and cross-channel activations.
Manage vendor and agency operational relationships to ensure delivery quality and cost discipline.
Identify and implement process improvements, automation, and standardization to increase operational efficiency.
Ensure operational compliance with legal, privacy, and promotional regulations.
Organizational Impact
Ensures reliable, high-quality delivery of the campaign engine driving engagement on an 11M-MAU platform.
Enables the scaling of campaign volume and complexity as Coke ON expands beyond vending.
Innovation & Complexity
Drives automation and standardization of campaign operations to increase speed and reduce error rates.
Continuously improves operational processes to support a growing, always-on platform.
Communication & Influence
Coordinates across marketing, editorial, technical, bottler, and vendor teams with clarity and discipline.
Communicates operational status, risks, and performance to business leadership.
Candidate Profile
A rigorous operations professional with experience running high-volume digital marketing or platform operations, combining process discipline with a bias for continuous improvement.
Experience & Qualifications
7+ years of experience in marketing operations, campaign management, or digital platform operations.
Proven ability to manage complex operational calendars across multiple teams and partners.
Strong process, quality, and project management skills; experience with automation a plus.
Familiarity with loyalty programs and promotional compliance requirements preferred.
Native-level Japanese is required; business-level English required.
Skills:
Agile Methodology, Business Requirements, Collaborative Leadership, Communication, Computer Programming, Configuring (Inactive), Data Analysis, Financial Processing, Information Systems, Microsoft Office, Query Language, Software Development, Structured Query Language (SQL), Systems Analysis, Systems Development Lifecycle (SDLC), Troubleshooting, Waterfall Model, Workflow ManagementLocation(s):
JapanCity/Cities:
TokyoTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
October 31, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Skills Required
- 7+ years in marketing operations, campaign management, or digital platform operations.
- Proven ability to manage complex operational calendars across multiple teams and partners.
- Strong process, quality, and project management skills.
- Experience with automation.
- Familiarity with loyalty programs and promotional compliance requirements.
- Native-level Japanese.
- Business-level English.
- Experience with SQL / query languages.
- Familiarity with Agile methodology and SDLC.
The Coca-Cola Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Coca-Cola Company and has not been reviewed or approved by The Coca-Cola Company.
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Retirement Support — Retirement benefits are positioned as a standout, combining a 401(k) match with a company-funded cash-balance pension and an employee stock purchase plan match that together materially increase long-term package value.
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Healthcare Strength — Health coverage is described as broad and feature-rich, including national medical coverage plus specialized add-ons like virtual care, second opinions, oncology navigation, fertility support, and chronic-condition programs.
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Leave & Time Off Breadth — Time-off benefits are outlined with structured vacation accrual that increases with tenure and a holiday program that includes both set and floating days.
The Coca-Cola Company Insights
What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
