Senior Manager, Community Impact

Posted 4 Days Ago
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Charlotte, NC
Senior level
Sports
The Role
The Senior Manager, Community Impact at NASCAR is responsible for managing community partnerships and activations related to social responsibility initiatives. Duties include event planning, content creation for digital and social platforms, stakeholder collaboration, and overseeing communications for DE&I programs. The role requires strategic integration with sponsors and managing activation calendars, while traveling approximately 20% of the time.
Summary Generated by Built In

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR seeks a talented professional to join in the position of Senior Manager, Community Impact based in our Charlotte, North Carolina office.

The Senior Manager, Community Impact is responsible for managing community partnerships and activations in support of NASCAR IMPACT, an umbrella platform driving the company’s purpose/impact work; day-to-day management includes race weekend activation, event planning, stakeholder integration, volunteer initiatives and measurement and reporting across various NASCAR IMPACT programs and partnerships. 

Duties include but are not limited to:

  • Manage activities in support of NASCAR IMPACT community partnerships and employee volunteer events and initiatives 
  • Serve as day-to-day lead on the company’s official youth community partnership with Boys & Girls Clubs of America; lead planning and execution across key partnership pillars including race weekend activations with local clubs 
  • Create and implement opportunities for NASCAR to engage Boys & Girls Club youth nationwide via digital content/programming and special event integration  
  • Collaborate with internal and external stakeholders to coordinate successful activations and maximize opportunities for community engagement; identify and shepherd strategic integrations with sponsors, tracks, teams and drivers 
  • Deliver company-wide strategy for employee volunteerism and community service; leverage best practices and creative ideas to elevate community engagement opportunities for all NASCAR employees 
  • Provide planning and activation/event support for other NASCAR IMPACT pillars including sustainability, military/veteran services, STEM education; as well as special events and activities (IMPACT Month; Driving IMPACT newsletter, etc.) 
  • Lead measurement and reporting tied to all community partnerships and initiatives; contribute to the planning and production of the company’s annual NASCAR IMPACT Report 
  • Assist in the creation of digital/social content that promotes NASCAR’s community partnerships and elevates the visibility of key initiatives 
  • Coordinate all planning materials; manage activation and content calendars; spearhead program measurement strategies, key learnings and recap documents  
  • Manage related budgets 
  • Manage and mentor the Community Impact Coordinator, providing guidance, professional development, and oversight of their day-to-day responsibilities. 
  • Travel: Approximately 20-25%, including several race weekends during the season 

Required skills / experience:

  • Bachelor's degree from four-year college or university and or minimum of 6 (six) years of community relations, social responsibility, marketing activation and/or DE&I programming; or equivalent combination of education and experience.
  • Knowledge of digital/social media content platforms and development tools/resources. 
  • Prior experience in project/event management and content development. 
  • Highly organized and detail-oriented
  • Strong writing and communication skills

Apply Now!

Learn more about this role and our team by applying at https://careers.nascar.com/ for consideration.

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

The Company
HQ: Daytona Beach, FL
1,930 Employees
On-site Workplace

What We Do

Welcome to NASCAR! We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV & Outdoors Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe.

For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

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