About Us
SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto 'Make Life Simple' inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone.
SBI Card is proud to be an equal opportunity & inclusive employer and welcome employees without any discrimination on the grounds of race, colour, gender, religion, creed, disability, sexual orientation, gender identity, marital status, caste etc. SBI Card is committed to fostering an inclusive and diverse workplace where all employees are treated equally with dignity and respect which makes it a promising place to work.
Join us to shape the future of digital payment in India and unlock your full potential.
What’s in it for YOU
- SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees
- Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees
- Dynamic, Inclusive and Diverse team culture
- Gender Neutral Policy
- Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits
- Commitment to the overall development of an employee through comprehensive learning & development framework
Role Purpose
The position is responsible for the end-to-end product lifecycle management of assigned cobrand products - from product design, launch and product enhancements.
Role Accountability
Product Manager:
The product manager would be the "CEO of the product". Like a CEO, the Cobrand Product Manager would set the goals, define success, help motivate teams & would be responsible for the outcome.
Responsibilities:
- Manage complete life cycle of assigned cobrand product including launch & set up of new products
- Lead P&L for allocated products in the portfolio & ensuring product profitability
- Assess the needs of cardholders, Study market relevance for products, Conduct competitive analysis to identify opportunities & threats and make appropriate changes to the features of assigned products
- Work with cobrand partners and collaborate with sales team to grow new accounts. Leverage partner relationships to get exclusive portfolio driven offers to increase customer engagement
- Monitor adherence to budgets and key product metrics. Actively participate in internal and external audits
- Work closely with the Customer Services team to reduce customer complaints and work towards continuous improvement in customer satisfaction
- Scan market on Payment Innovations in the financial services Industry and ability to anticipate impact on card industry
Measures of Success
- New account targets
- Value Proposition Budget Management
- Complaint Management
- Product P&L Management
- Product & Relationship Management, facilitate new customer acquisition by aiding Sales team with Marketing support
- Process Adherence as per MOU
Technical Skills / Experience / Certifications
- Understanding of product P&Ls and impact of various metrics/parameters on the bottom-line
- Knowledge on Consumer and Competition behavior and Credit Card Market Dynamics
Competencies critical to the role
- Problem solving
- Analytical skills
- Functional Acumen
- Building Relationship
- Teamwork & Collaboration
- Negotiation skill
Qualification
MBA
Preferred Industry
Experience in financial services, Credit card industry is preferrable
Skills Required
- MBA
- Product lifecycle management and new product launch experience
- P&L management and budgeting experience for products
- Knowledge of consumer behavior, competition, and credit card market dynamics
- Experience working with cobrand partners and sales teams to acquire customers
- Experience in financial services or credit card industry
- Strong analytical, problem-solving, negotiation, and relationship-building skills
What We Do
SBI Card was launched in 1998 with the State Bank of India, India's largest bank, as the majority stakeholder. In March 2020, SBI Card was listed on BSE and NSE. Today, SBI Card is India’s largest pure-play credit card issuer with over 20 million cards in force, as of December 2024. Its wide array of products and services caters to a diverse range of customer segments across India, right from new-to-credit to super premium. The SBI Card brand is based on the value proposition of 'Make Life Simple'. The proposition manifests in SBI Card’s continuous efforts to simplify the lives of its customers, employees and other key stakeholders. Customer-centricity, supported by the values of trust and transparency, is core to SBI Card’s ethos.
