Senior Manager, Client Strategy and Revenue Growth

360 Live Media, a Smithbucklin company, is seeking a strategic and results-oriented Senior Manager to lead revenue growth for a portfolio of high-profile association clients. This executive-level position provides strategic oversight for exhibit, sponsorship, advertising, and partnership sales programs while leading a team of sales professionals responsible for execution.

The ideal candidate is both a strategic thinker and an experienced sales leader who can build client confidence, coach high-performing teams, and identify innovative revenue opportunities. This individual will serve as a trusted advisor to clients, develop long-term revenue growth strategies, and ensure consistent execution against aggressive revenue goals.

This role manages multiple complex client portfolios, including large national trade shows and year-round sponsorship and advertising programs.

Key Responsibilities

Client Strategy & Revenue Leadership

• Develop and execute comprehensive revenue growth strategies for assigned client portfolios.
• Lead and oversee execution for exhibit, sponsorship, advertising, and partnership sales strategy for multiple national associations.
• Serve as the senior strategic advisor to client executives regarding revenue growth opportunities, market trends, pricing strategy, and product development.
• Identify new revenue opportunities and recommend enhancements to sponsorship, advertising, and exhibit offerings.
• Analyze sales performance, pipeline health, competitive landscape, and industry trends to inform strategic recommendations.
• Present revenue forecasts, strategic plans, and business updates to executive client stakeholders.
• Partner with Partner Sales Marketing to develop and oversee integrated sales and marketing strategies that support annual revenue goals and long-term client growth
• Monitor marketing performance metrics and adjust sales and marketing strategies to maximize lead generation and customer engagement.

Sales Leadership

• Lead, coach, and develop a team of sales managers and sales professionals both in-office and remotely.
• Establish sales goals, performance expectations, and accountability measures.
• Monitor pipeline activity, forecasting accuracy, and sales performance.
• Provide coaching on complex negotiations, key account strategy, and consultative selling.
• Partner with team members on strategic sales opportunities and executive-level client conversations.
• Foster a culture of accountability, collaboration, and continuous improvement.

Client Relationship Management

• Build strong relationships with executive-level client contacts.
• Lead strategic planning sessions and quarterly business reviews.
• Anticipate client needs and proactively recommend solutions that support long-term growth.
• Collaborate closely with marketing, operations, sponsorship fulfillment, finance, and event teams to deliver exceptional client experiences.
• Ensure client satisfaction while balancing business objectives and profitability.

Business Development & Innovation

• Identify emerging market trends and sponsorship opportunities across healthcare, manufacturing, and business events.
• Evaluate competitive events and recommend new products, pricing strategies, and sales approaches.
• Support proposal development for new business opportunities and client renewals.
• Champion innovation in sponsorship, exhibit, and advertising offerings.

Financial Management

• Own revenue forecasting and portfolio financial performance.
• Develop annual sales plans and revenue budgets.
• Monitor performance against revenue goals and recommend corrective actions as needed.
• Monitor accounts receivable, collections, and overall financial performance for the assigned client portfolio, partnering closely with AR team to resolve outstanding balances, mitigate financial risk, and ensure timely revenue recognition.
• Ensure accurate reporting, forecasting, and CRM management.

Qualifications

Required

• Bachelor's degree or equivalent professional experience.
• 10+ years of progressive sales experience, preferably within associations, trade shows, media, sponsorship, or event sales.
• 5+ years leading high-performing sales teams.
• Demonstrated success managing multimillion-dollar revenue portfolios.
• Experience selling exhibits, sponsorships, advertising, media, or strategic partnerships.
• Strong executive presence with experience presenting to C-suite clients.
• Proven ability to develop revenue growth strategies and execute against ambitious sales goals.
• Excellent communication, negotiation, and relationship-building skills.
• Strong analytical and financial acumen.
• Travel to all necessary events and executive meetings as required by client portfolio (approximately 20%)

Preferred

• Experience working with associations or nonprofit organizations.
• Familiarity with healthcare, manufacturing, or business-to-business events.
• Experience using Salesforce or other CRM platforms.
• Experience leading remote or geographically dispersed teams.

Why Join 360 Live Media?

At 360 Live Media, we help associations grow through innovative exhibit, sponsorship, advertising, and partnership strategies. As part of Smithbucklin, you'll work with some of the nation's leading associations and trade shows while partnering with talented professionals dedicated to delivering measurable client results. This role offers the opportunity to shape long-term revenue strategy, lead exceptional teams, and make a meaningful impact across a diverse portfolio of clients.

Smithbucklin and 360 Live Media is a hybrid work environment with in-office days established as Monday, Tuesday, and Thursday. Employees will work a standard 40-hour week, with the possibility of additional hours based on project deadlines.

Smithbucklin considers several factors when determining compensation, including a candidate's coursework, training, experience, and certifications, among other considerations. The expected pay for this role is $78,000 - $82,000.

Equal Employment Opportunity.

At Smithbucklin, Equal Employment Opportunity is our commitment and goal. All qualified candidates will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status, or any other protected status designated by federal, state, or local law. Applicants are encouraged to confidentially self-identify when applying. Employment is contingent upon successful completion of a reference and background investigation based on position.

Smithbucklin will not sponsor applicants for work visas and as a precondition of employment, you must be authorized to work in the United States permanently.