American Express Global Commercial Services (GCS) is a leading B2B solutions provider for businesses and corporations of all sizes. The Marketing Strategy & Content team is responsible for producing and informing compelling, insight-driven marketing that cohesively showcases the holistic value of American Express to business customers. We do this by deepening B2B brand engagement, enabling exceptional marketing, and delivering breakthrough go-to-market strategies.
The Senior Manager, Channel Expansion & Operations, is responsible for expanding our footprint into new brand-led channels and managing channel operations. This person will help us test new ways to reach and engage business audiences to drive incremental upper-funnel awareness and consideration. They will also help oversee the operations for our Amex Business brand channels across Facebook, LinkedIn, and Instagram. This includes ensuring we have compliant processes for launching organic and paid content, and alignment across the organization on channel management best practices.
ResponsibilitiesLead the exploration, evaluation, and pilot execution of new brand-led marketing channels (e.g., emerging platforms, partnerships, content formats) to drive incremental B2B awareness and consideration
Develop and scale a structured test-and-learn agenda, using data and insights to inform channel expansion decisions
Partner with internal marketing and content teams to tailor and optimize messaging for new and existing channels
Own end-to-end channel operations for Amex Business social platforms (Facebook, LinkedIn, Instagram), ensuring consistent execution and performance
Establish and manage governance, compliance, and approval processes for organic and paid content launches
Align across marketing teams to standardize campaign processes, controls, and channel best practices
Collaborate with Enterprise and Digital channel teams to evolve operational models and drive continuous improvement
Monitor, analyze, and report on channel performance; translate insights into actionable optimizations and strategic recommendations
Drive operational excellence by identifying inefficiencies and implementing scalable workflows, tools, and solutions
Stay current on industry trends, platform updates, and competitive activity to inform innovation
Manage external agencies and platform partners to deliver impactful and innovative plans
Lead and develop direct reports and/or contractors, fostering a high-performing and collaborative team environment
- 5+ years of experience in marketing, digital, or content strategy, preferably in B2B environments
- Strong background in social media and experience with organic and/or paid campaigns
- Experience building and managing marketing processes, including governance and compliance
- Interest and familiarity with new and emerging marketing channels, e.g., Reddit, LLMs, podcasts, Substacks, etc.
- Proven ability to launch new initiatives and operate effectively in ambiguous, fast-paced environments
- Strong analytical, project management, and problem-solving skills
- Demonstrated ability to influence cross-functional stakeholders and lead change
- Excellent communication and presentation skills, including senior leadership engagement
- Experience managing agencies and external partners
- People leadership experience with a focus on development and team engagement
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
About UsAt American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
About the TeamWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
Skills Required
- 5+ years of experience in marketing, digital, or content strategy, preferably in B2B environments
- Strong background in social media and experience with organic and/or paid campaigns
- Experience building and managing marketing processes, including governance and compliance
- Interest and familiarity with new and emerging marketing channels, e.g., Reddit, LLMs, podcasts
- Proven ability to launch new initiatives and operate effectively in ambiguous, fast-paced environments
- Strong analytical, project management, and problem-solving skills
- Demonstrated ability to influence cross-functional stakeholders and lead change
- Excellent communication and presentation skills, including senior leadership engagement
- Experience managing agencies and external partners
- People leadership experience with a focus on development and team engagement
American Express Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about American Express and has not been reviewed or approved by American Express.
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Healthcare Strength — Pay is often viewed as attractive when combined with comprehensive health, dental, and vision coverage that supports day-to-day needs. The benefits package is also framed as especially helpful for those supporting dependents.
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Retirement Support — Retirement benefits are positioned as a meaningful part of total rewards through a 401(k) plan with company matching. Financial wellness services and coaching are also highlighted as strengthening longer-term financial security.
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Leave & Time Off Breadth — Paid time off is repeatedly characterized as generous and a valued component of the overall package. Time off and flexibility are presented as helping the total rewards feel more complete beyond base salary.
American Express Insights
What We Do
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.
