SHADOW is seeking a proactive and results-driven Sr. Influencer Manager to join our team. The ideal candidate must be Los Angeles based and have 6+ years of agency or in-house experience and lead strategic influencer initiatives, manage relationships, and drive impactful campaigns for our clients. Your expertise in influencer data, creative strategy, and effective communication will be key to achieving outstanding results and mentoring junior staff.
What You Do:
- Clear Communication: Communicate effectively with internal teams and clients regarding deal terms, project updates, and strategic initiatives. Proactively identify opportunities, challenges, and bring solutions.
- Budget Management: Create and manage budgets and billing processes with accuracy and minimal oversight.
- Strategic Planning: Develop and execute effective strategic plans with little to no edits or supervision, ensuring alignment with client goals.
- Campaign Management: Lead campaigns from talent strategy and casting through contracting, content execution, reporting, and recaps, ensuring projects stay on track and aligned with client goals.
- Documentation Creation: Prepare lists, briefs, and recaps that require minimal edits, showcasing attention to detail and clarity.
- Data and Analytics Expertise: Demonstrate a deep understanding of influencer data and analytics to inform strategies and measure campaign success.
- Industry Authority: Actively engage in the influencer space, positioning yourself as an authority and staying updated on industry trends.
- Organic Coverage Securing: Secure organic influencer coverage for clients through seeding, events, and other innovative approaches.
- Creative Strategy: Demonstrate strategic, creative, and forward-thinking approaches to influencer campaigns.
- Relationship Management: Cultivate strong relationships with influencers and identify new partnerships to expand client reach.
- Protocol Adherence: Follow team protocols and approval processes diligently to ensure compliance and efficiency.
- Activity Updates: Keep supervisors informed about ongoing activities and campaign progress regularly.
- Deadline Management: Meet or exceed all deadlines, maintaining high-quality work standards.
- Contract Negotiation: Structure and negotiate talent deals effectively, balancing client goals, talent relationships, and budget parameters while securing favorable terms.
- Team Support: Offer assistance beyond your job description, contributing to team success.
- Mentorship: Provide mentorship and growth opportunities for junior staff, fostering a collaborative learning environment.
- Timely Responses: Respond promptly to inquiries and team requests, ensuring smooth communication flow.
- Knowledge Sharing: Share materials, contacts, and relevant news with the team to enhance collective knowledge.
- Innovative Thinking: Contribute new ideas and creative solutions to drive successful influencer strategies.
What You Bring:
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Proven experience in influencer marketing or account management, preferably in an agency setting.
- Strong understanding of influencer data, analytics, and industry best practices.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience mentoring and developing junior team members.
- Can wear many hats, thrive in a fast-paced environment, and seamlessly adapt to shifting priorities.
A quick note: This job description is meant to provide an overview of the role and its core responsibilities, but it’s not a complete list of everything the position may involve. As our teams and business continue to grow, responsibilities may shift and evolve based on company and client needs.
Annual Compensation
$90K - $120K (commensurate with experience)
What We Provide:
- Medical + dental + vision insurance
- Generous PTO and paid holidays
- Dedicated mental health days
- Unlimited sick time
- Give Back. We want SHADOWs to extend their hearts and give back to their various communities and interests, on the clock! We offer 40 hours of paid VTO annually (voluntary time off)
- 401(k) retirement plan with matching
- Pre-tax commuter and healthcare benefits
- 12 weeks paid leave for new parents
- Individualized career mapping
- Summer Fridays (early close Fridays Memorial Day - Labor Day)
- Hybrid work schedule (1-3 days in office per week, depending on role)
While SHADOW intends to maintain these employee benefits, the Company reserves the right to modify, amend or terminate these benefits at any time and for any reason.
Skills Required
- 6+ years of agency or in-house influencer marketing or account management experience
- Bachelor's degree in Marketing, Communications, Public Relations, or related field
- Proven experience in influencer marketing or account management
- Strong understanding of influencer data, analytics, and industry best practices
- Excellent communication, negotiation, and interpersonal skills
- Ability to manage multiple projects simultaneously and meet deadlines
- Experience mentoring and developing junior team members
- Experience with tools such as GPS, HYPR, Fashion Monitor, and Celeb Intelligence
- Agency experience preferred
What We Do
SHADOW is a creative marketing and communications agency with integrated disciplines across media relations, influencer marketing, experiential and event production, social media management and content development. Using these services, we shape insights and ideas into stories, animate stories into moments and engineer moments into movements. We are also connectors – we create inter-client synergies to maximize opportunity as well as leverage industry relationships for introductions, partnerships, business development and more. With a robust portfolio of brand campaigns, cross-categorical experience, and a deep rolodex of industry relationships, we have captured the loyalty of some of the world’s most prestigious companies, including luxury and lifestyle brands, retailers, tech start-ups, publishers, personalities, non-profit organizations and hospitality groups. We are a New York-based agency, with a west coast presence made possible through our SHADOWest suite of services.
