We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
As a Senior Manager of Category Marketing within CVS Media Exchange (CMX), you'll lead the development and execution of category growth strategies that connect supplier objectives with CVS business priorities. Working cross-functionally across Merchandising, Marketing, Analytics and Sales, you'll identify consumer, category, and industry insights that shape scalable marketing opportunities, drive supplier investment, and deliver measurable value for both advertisers and CVS. Your work will influence how brands engage with CVS customers across key consumer moments, category initiatives, and enterprise priorities.
Reporting to the Director of Core and Category Marketing, you'll play a critical role in defining category strategy, informing go-to-market planning, and advancing CMX's position as a strategic growth partner for suppliers.
Responsibilities include, but not limited to:
1. Lead Strategic Category Partnerships Across the Enterprise
Serve as the primary CMX category lead for key internal stakeholders, fostering strong partnerships across Merchandising, Marketing, Loyalty, Personalization, Analytics, and other enterprise teams. Leverage a deep understanding of CVS business priorities, customer needs, and category dynamics to identify growth opportunities, influence decision-making, and ensure alignment between advertiser investments and enterprise objectives.
2. Develop Category Growth Strategies that Drive Mutual Value
Partner closely with Sales, Partner Management, and cross-functional stakeholders to identify and advance strategic opportunities that support both supplier and CVS goals. Translate category, consumer, and market insights into integrated programs, tentpole strategies, and commercialization opportunities that drive incremental revenue, strengthen supplier relationships, and accelerate category growth.
3. Shape Category Narratives and Thought Leadership
Act as a category expert and advocate within CMX by developing compelling category stories, consumer insights, and strategic points of view that inform annual planning, sales engagements, and innovation roadmaps. Champion programs that position CMX as a strategic partner to suppliers while creating meaningful connections between brands and CVS customers during key consumer moments.
4. Drive Cross-Functional Alignment and Organizational Influence
Lead complex, cross-functional initiatives from concept through execution, bringing together diverse stakeholders to align on objectives, priorities, and success metrics. Establish best practices, facilitate knowledge sharing, and create scalable ways of working that enhance collaboration, improve efficiency, and elevate the advertiser and stakeholder experience across the organization.
5. Accelerate Innovation and Build New Growth Opportunities
Evaluate emerging business opportunities, category trends, and evolving market dynamics to identify areas for expansion and innovation within CMX. Develop business cases, strategic recommendations, and commercialization frameworks that support new products, operating models, and integrated solutions. Navigate cross-functional considerations including operational readiness, legal review, measurement strategy, and change management to bring new opportunities to market successfully.
Your continued knowledge of the digital and physical retail media marketplace coupled with talent in data-driven strategy will be valuable as you create sales stories and multi-supplier campaign initiatives that drive sales. Our CMX counterparts will rely on you to identify and understand category and brand business trends as you develop programs and collateral that are lucrative to our clients. We're looking for people that are passionate about building a business and comfortable with remaining agile in a changing landscape.
Your expertise in retail media, consumer behavior, category dynamics, and the evolving omnichannel landscape will be instrumental in identifying growth opportunities for both suppliers and CVS Health. Leveraging data, insights, and industry trends, you'll develop compelling category narratives, commercialization strategies, and scalable programs that influence investment decisions and drive measurable business outcomes. As a trusted advisor to internal and external stakeholders, you'll help shape the future of CMX by translating market opportunities into innovative solutions that create value for advertisers, customers, and the enterprise. If you're energized by building new capabilities, influencing strategy, and driving growth in a fast-paced environment, CMX offers a unique opportunity to make a lasting impact as we continue to scale and evolve.
This role is hybrid. You must work in one of our Corporate Hubs 2 or more days a week: Woonsocket, RI, Wellesley, MA, New York, NY, or Chicago, IL.
Required Qualifications:
• 7+ years of marketing experience with a foundation of business, retailer, CPG, and consumer understanding
• 3+ years cross-functional leadership experience
• 2+ years of retail media or retail agency strategy experience
• 2+ years of marketing experience including examples of testing and validating new opportunities
Preferred Qualifications:
• 1+ years of brand or category management experience
• Comfort mining and utilizing data for strategy case creation and sales collateral
• Experience managing multiple stakeholders (e.g. marketing, merchandising, loyalty marketing, advertisers) and cross functional teams to achieve aggressive organizational goals
• Experience creating a business case by determining addressable attainable business opportunity and translating that into a recommended plan
• Can work within the realities and constraints of the organization, understanding when to work with an existing framework and when to push for change
• Experience with relevant marketing technology, with a heavy focus on digital and physical paid and owned channels
• Detail oriented marketer with a track record managing Marketing Media sales collateral, presentations, reports, case studies and project plans
• Self-motivated, high capacity person who can function and win in a demanding, performance-driven environment
• Excellent communication skills that can be articulated in forms across a diverse audience base
• Creative problem solver who can incorporate new insights into existing plans and act decisively and independently
Education:
Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma and 4 years of experience) required
MBA preferred
Pay Range
The typical pay range for this role is:
$82,940.00 - $199,144.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
Additional details about available benefits are provided during the application process and on Benefits Moments.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Skills Required
- 7+ years of marketing experience with business, retailer, CPG, and consumer understanding
- 3+ years of cross-functional leadership experience
- 2+ years of retail media or retail agency strategy experience
- 2+ years of marketing experience, including testing and validating new opportunities
- Bachelor's degree in Business, Marketing, or a related field, or equivalent education and experience
- 1+ years of brand or category management experience
- Experience mining and utilizing data for strategy cases and sales collateral
- Experience managing multiple stakeholders and cross-functional teams
- Experience creating business cases and translating opportunities into recommended plans
- Experience with marketing technology and digital and physical paid and owned channels
- Experience managing marketing media sales collateral, presentations, reports, case studies, and project plans
- Excellent communication skills across diverse audiences
- MBA
CVS Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CVS Health and has not been reviewed or approved by CVS Health.
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Healthcare Strength — Health coverage includes medical, dental, and vision with HSA-eligible options, free preventive care, virtual care, and access to MinuteClinic services. Mental-health resources such as counseling support are emphasized, and coverage is often considered solid for full-time colleagues.
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Retirement Support — A dollar-for-dollar 401(k) match up to 5% after one year and an Employee Stock Purchase Plan are consistently highlighted in Total Rewards materials. Feedback suggests retirement programs are a meaningful strength within the overall package.
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Wellbeing & Lifestyle Benefits — Wellbeing offerings include up to 20 no-cost counseling sessions per issue, backup care, tuition assistance, and substantial in-store discounts, alongside broader wellness tools. These everyday perks expand value beyond base pay and can be especially meaningful for full-time schedules.
CVS Health Insights
What We Do
CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.
