Senior Manager, Category Development

Reposted 7 Days Ago
Be an Early Applicant
2 Locations
In-Office
105K-149K Annually
Senior level
Food
America’s best-loved brewery, creating strong communities and meaningful moments for over 165 years. Enjoy responsibly.
The Role
The role involves developing category strategies, conducting research, collaborating with sales teams, and identifying growth opportunities while leveraging data insights.
Summary Generated by Built In

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY:  

New York City: $125,600-$149,150, bonus and long-term incentive eligible

St. Louis, MO: $104,800 - $124,450, bonus and long-term incentive eligible

COMPANY:  

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do? 
 

ROLE SUMMARY:

The Category Development team is a fast-paced, human-centric team within the AB Commercial organization. Our north star is optimizing the way the category shows up across channels to drive category growth. Our team draws from a diverse set of data, including secondary sources like Circana, Numerator, as well as leading primary research to ensure we stay on top of this dynamic channel. You will work closely with the rest of the Category Development organization to integrate a category perspective into commercial strategy, IGNITE, and the Vault. We also collaborate and act as subject matter authorities with the Category Field organization, as well as our Channel Sales teams to bring category mentorship and recommendations to our customers.

In this role, you will have the opportunity to develop our category strategy, conduct research, and work with our commercial field teams to implement solutions with leading retailers and wholesalers. You will be responsible for partnering with our Commercial Sales leadership and our field teams to proactively find opportunities and gaps, synthesize and analyze insights and data, and work without constraints to identify new trends within the channel. Your ability to collaborate cross functionally and advocate for category growth will drive strategy, execution, and impact both internally and externally.

JOB RESPONSIBILTIES: 

  •  Develop thought-leadership to be applied across the commercial and retail organizations

  • Develop & cascade in partnership with the total Category Development team; our Retail Category Shelf Strategy, Segment Stories, Annual Forecast, and Category Growth Narrative

  • Partner with data suppliers to identify gaps and opportunities

  • Opportunity to collaborate across channels depending on the project, with exposure across Small Format, Large Format, & eCommerce/Marketplaces.

JOB QUALIFICATIONS:

  • 4 Year bachelor’s degree preferred

  • Must be in office 5 days a week

  • Strategy, Insights, Marketing and/or Sales experience – 5-8 years (at a mid to large CPG or consumer research/strategy agency desired) with Category or sales experience preferred

  • Proactive Thinker – can operate independently and find opportunities, ideas, and needs without clear day-to-day guidance

  • Collaborator in a dynamic and fast paced environment – able to form relationships & influence both internally (Commercial, Category, Sales, Marketing) and externally (Customers) up to senior leadership levels

  • Strong Presentation Skills – has experience speaking publicly to and influencing leadership

  • Curious, Analytical, Creative, Strategic – able to translate shopper behavior and attitudes into practical insights to have a concrete impact at retail

  • Data Literacy – Proficiency with Circana data and Numerator preferred

  • Agile and Fast Learner – able to synthesize data across different qual & quant sources (syndicated, panel, primary, etc.) into easily digestible influential takeaways to tell a story & advise and guide strategy. Need to be able to quickly pick up new data tools and systems.

WHY ANHEUSER-BUSCH: 

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.   

BENEFITS: 

  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts 

  • Life Insurance and Disability Income Protection 

  • Generous Parental Leave and FMLA policies 

  • 401(k) Retirement Savings options with a company matching contribution 

  • Chance to work in a fast-paced environment among a company of owners 

  • Free Beer! 

Skills Required

  • 4 Year bachelor's degree preferred
  • 5-8 years of Strategy, Insights, Marketing and/or Sales experience
  • Category or sales experience preferred
  • Strong Presentation Skills
  • Data Literacy - Proficiency with Circana data and Numerator preferred

Anheuser-Busch Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Anheuser-Busch and has not been reviewed or approved by Anheuser-Busch.

  • Healthcare Strength Health coverage is described as comprehensive, with medical, dental, and vision often fully covered and supported by wellness programs that can reduce costs. On‑site resources and an employee assistance program further reinforce the depth of the offering.
  • Retirement Support Retirement programs feature a notably strong 401(k) match and access to pension arrangements for certain groups. Recent collective bargaining improvements strengthened retirement security for covered brewery roles.
  • Leave & Time Off Breadth Parental leave, PTO, and sick time are presented as robust, with brewery roles seeing expanded vacation accrual under the current contract. Day‑one eligibility and family support resources add practical flexibility for time away.

Anheuser-Busch Insights

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The Company
HQ: St. Louis, MO
6,989 Employees
Year Founded: 1852

What We Do

For more than 160 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking and emergency drinking water programs to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you. As America’s leading brewer, we are committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.

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