At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.
We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward.
We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here.
Branch is seeking a Senior Performance Marketing Consultant to join our Business Strategy team as we continue to grow. You aren’t just a technical expert, you are a performance marketing visionary. You will act as a trusted advisor to our most sophisticated customers, and most prestigious global brands, helping them navigate the complex world of mobile advertising, Self-Attributing Networks (SANs), and multi-touch attribution.
Your mission is to ensure our customers aren't just collecting data, but are using it to drive maximum ROI. You will bridge the gap between ad agencies, internal brand teams, and our product platform, ensuring every dollar of ad spend is optimized and accounted for.
As a Senior Performance Marketing Consultant, you’ll work on:- Performance Marketing Consulting: Serve as the subject matter expert on mobile ad ecosystems, specifically focusing on SANs (Meta, Google, Apple Search Ads, etc.) and programmatic partners.
- Data Hygiene & Optimization: Audit customer data flows to identify inefficiencies and clean up attribution discrepancies. You will ensure that the data connections between brands and the MMP are accurate and actionable.
- Agency & Brand Orchestration: Navigate the relationship between brands, ad agencies, and our platform to ensure alignment on KPIs and measurement frameworks.
- Executive Storytelling: Translate complex data analysis into high-impact presentations for performance marketers and senior stakeholders, providing clear recommendations on how to reallocate spend for maximum returns.
- Strategic ROI Analysis: Conduct deep-dive analyses into campaign performance to identify efficiency gains and provide a roadmap for scaling ad spend sustainably.
- Branch Performance Evangelist: Articulate and vocalize best practices and Branch platform benefits to public audiences via webinars, live conferences and written blogs.
- 7+ years of experience in performance marketing, mobile growth, or digital media consulting. Either in-house or on the agency side.
- Expertise in Mobile Attribution: Deep knowledge of how MMPs work and the nuances of SKAdNetwork (SKAN), ATT, partnerships with agencies and cross-platform tracking.
- SAN Specialist: You understand the "black box" of Self-Attributing Networks inside and out and understand how to validate their reported performance against third-party data.
- Analytical Rigor: Proficiency in SQL, Tableau, or similar BI tools to manipulate large datasets and extract meaningful trends. Fluent in turning large amounts of data into concise, insightful visualizations.
- Executive Presence: Proven ability to command a room (or a Zoom) of executives and influence their strategic roadmap through data.
- Inquisitive Mindset: You enjoy the "detective work" of finding why data doesn't match, and have a passion for creating new analyses, standards, benchmarks and best practices. You can even turn your expertise into training and educational materials to support other teams.
- Experience working at an MMP or a major Ad Agency in a technical/strategic role.
- Background in Econometrics or Media Mix Modeling (MMM).
- Active participation in the mobile growth community.
- Management or strategy consulting experience.
This role does not qualify for relocation or visa sponsorship.
Our preference is to hire candidates in a hybrid capacity based in New York, NY. We are also open to hybrid candidates located in Mountain View, CA or Austin, TX, as well as fully remote candidates in select states, including Colorado, Texas, Illinois, Washington, New York, and California.
In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in NYC, is $180,000-$199,000. Please note that this information is provided for those hired in NYC only. Compensation for candidates outside of NYC will be based on the candidate’s specific work location. Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above. This role additionally includes a 10% annual bonus tied to company goals.
The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.
Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!
A little bit about us:Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.
Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.
Candidate Privacy Information:
For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.
Skills Required
- 7+ years of experience in performance marketing, mobile growth, or digital media consulting
- Deep knowledge of MMPs, SKAdNetwork, ATT, and cross-platform tracking
- Proficiency in SQL, Tableau, or similar BI tools
- Proven ability to influence executives with data analysis
Branch (branch.io) Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Branch (branch.io) and has not been reviewed or approved by Branch (branch.io).
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Fair & Transparent Compensation — Pay is considered competitive for U.S. tech markets, with public recognition specifically for compensation and descriptions of strong total packages including base, equity, and benefits. Role- and location-based salary datapoints cited align with market-level offers for key technical roles.
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Healthcare Strength — Health coverage is described as comprehensive, including medical, dental, and vision, with employer-funded contributions and access to services such as One Medical and an Employee Assistance Program. Some public listings note employer-paid premiums for employees, reinforcing robustness of coverage.
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Leave & Time Off Breadth — Time off is often framed as unlimited or flexible PTO with paid holidays and sick time, supporting work–life balance. Parental leave is also present as part of the broader time-off framework.
Branch (branch.io) Insights
What We Do
Branch is on a mission: to power impactful experiences in the connected world. We build and provide software as a service for enterprise businesses to acquire, retain and engage their users, delivering linking and measurement solutions across all digital environments for flawless user journeys and foolproof campaign insights. Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with our solutions. Our people are our lifeblood, and every Branch employee strives to exemplify our core values: 1) Take your shot: Boldly take smart risks and seize opportunities to stay ahead. 2) Hustle with heart: Prioritize impact over activity and own meaningful outcomes. 3) Crush it together: Empathize with customers and deliver value for mutual success.
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