Senior Manager, Business and Marketing Analytics - London, UK

Sorry, this job was removed at 04:13 a.m. (UTC) on Sunday, Apr 26, 2026
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Carlisle, Cumbria, England, GBR
Hybrid
AdTech • Fintech • HR Tech • Payments • Sales • Software • Financial Services
Western Union is a global leader in cross-border and cross-currency money movement and payments.
The Role
EU Digital is on mission to transform a legacy loved brand into the next generation of financial services by serving customers in 30+ countries delightful products, orchestrating data-driven growth decisions, and executing with high velocity.

To do that, we need a Senior Manager who can build and lead the analytical brain of the region. Someone who turns customers behavior and marketing signal into executable growth programs, and who runs a team that spans business analytics, marketing analytics, experimentation and data science.

You will own the “Why” behind our numbers and the “How” of our next chapter of growth.

What you will ownLeadership
  • Build and develop a squad spanning business analysts, marketing analysts and data scientists.
  • Own the hiring bar, the development plans and the culture: commercially minded, experiment-driven, intellectually honest.
  • Partner with the GM, Marketing, Product, Pricing and Finance as the analytical voice in the room.
The regional growth story
  • Drive the analytical rhythm of EU Digital: weekly business reviews, monthly deep dives, and annual planning.
  • Identify investments opportunities within products, corridors, segments, and new strategic bets
Marketing effectiveness
  • Make every euro of acquisition spend measurably more productive across paid, brand, affiliate, CRM and organic.
  • Build the CAC, LTV and payback lens by channel, market and segment (when possible) that informs where we lean in and where we pull back.
  • Set the bar for how we and tie every experiment to a durable commercial outcome.
Promotions and real-time decisioning
  • Measure the true incremental impact of promotions net of cannibalization/low quality cohorts.
  • Build dynamic 1st time promo model and partner with engineering to put in in production for key market
  • Ship applied ML use cases with direct commercial impact: churn, next-best-offer, smarter promo targeting, promo abuse-aware decisioning.

Self-serve and AI driven BI

  • Make data a first-class citizen in EU Digital: one set of metrics, trusted dashboards, and answers on demand.
  • Reduce ad-hoc load so the team spends its time on analysis, not requests.
  • Bake AI into how the team works – SQL, dashboarding, anomaly detection, narrative writing.

Estimated Job Posting End Date:

04-26-2026

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.

Western Union Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Western Union and has not been reviewed or approved by Western Union.

  • Parental & Family Support Parental leave, adoption assistance, and caregiver resources are described as core offerings, with global programs like tutoring access and family-building support. Scholarship opportunities and tools to find care further signal a family-friendly stance across multiple regions.
  • Leave & Time Off Breadth Paid time off spans categories such as vacation, sick, parental, caregiver, and military leave, with global materials emphasizing broad coverage. U.S. content also references flexible time off for exempt employees, underscoring breadth beyond standard vacation.
  • Healthcare Strength Medical coverage with multiple plan options, life and disability insurance, an assistance program, and wellness tools are consistently highlighted across benefits pages and postings. Risk insurance and mental-health resources are positioned as standard parts of the package.

Western Union Insights

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The Company
HQ: Denver, CO

What We Do

Western Union is here for what's next. Each day, our diverse global teams invent and build new ways to send, save, and spend money. Wherever our customers are in the world, whatever currency they prefer, we're evolving to meet the demands of tomorrow. When we help make financial services more accessible to people everywhere, we transform lives and communities, positioning us to become the world's most accessible financial services company. That's our vision, and we need talented, forward-thinkers like you to help make it a reality. Our global workforce tackles complex issues every day, making them the backbone of our innovative spirit since 1851. If you're ready to be part of our evolution, apply now.

Why Work With Us

Diversity is a core strength at Western Union, providing the foundation for our corporate values – purpose-driven, globally-minded, and trustworthy and respectful. With a presence in 200+ countries, we are committed to providing a rich and inclusive work environment that reflects each employee’s unique culture, background, and perspectives.

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