Job Description
Allegro is a leading technology-driven trading company in Poland, listed on the Warsaw stock exchange (ALE) and present in the CEE region. +20 million accounts have been created in PL on the platform so far. In Poland we cooperate with +140k professional B2C sellers who drive their ecommerce revenues via Allegro platform. Customers buy millions of products everyday.
In your position you will be a part of the Advertising Team, who is responsible for advertising monetization of Allegro marketplace. You will be in charge of the team of Business Product Managers who develop advertising and retail media solutions for the brands segment.
We are looking for an experienced leader who has experience in integration, design & build ad or mar-tech systems, and prove their business performance at scale. The perfect candidate has a perfect overview on the digital advertising market, works directly with brands advertisers, monitors future trends, and will be able to identify opportunities to leverage the full potential of Allegro marketplace.
KEY RESPONSIBILITIES
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Strategic planning and execution
Lead display & video Advertising Product Strategy: develop and execute strategies for display advertising campaigns, including existing and new onsite and offsite inventory, with a mobile-first mindset
Analyzing and verifying the effectiveness and business performance of existing & future ad solutions
Lead brand products commercialization: value proposition, pricing, insights, and best practices codification
Preparing competition research & benchmarking (including market “sizing”, advertising landscapes for brands)
Developing and executing a research & measurements masterplan with focus on the brands campaigns
Presenting strategic plans together with work progress to the Allegro Executive Team members & Advertising Management
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Cooperation with 3rd parties:
Cross-Department Collaboration: Work closely with other departments like Marketing, Findability, UX, Campaign/ Own Media, Consumer, and Commerce to ensure brand and display strategies are integrated and support overall Allegro objectives beyond monetization (discovery, personalization, inspiration, trust, etc.)
Collaboration with external partners (i.e. Mercado Ads, iab, Gemius, Google, Meta, AdForm, WP, RASP)
Business product partnership with Technology Teams (through tech PMs): partnering in design & delivery of brand advertising
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Secure regulatory & legal compliance of Allegro advertising - supervise implementation in Advertising BU such regulations like: DSA, DMA, TCF, OTC drugs advertising principles, alcohol products regulations, etc.
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Team Leadership and Development
Team Management: Build, lead, and mentor a team of Business Product Managers, ensuring they are engaged, well-trained & have access to most advanced global retail media know-how
Talent Development: Identify capabilities gaps within the team and implement training or hiring strategies to address them, fostering a culture of continuous improvement and bar-raising.
REQUIREMENTS
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Proven experience in an advertising management role (min. 10 years)
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Experience in building value proposition & media offering for the brands
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Brands specific know how - working directly with the brands of different segments & sizes, ability to define their needs, knowledge about their internal organization including marketing/trade budgets organization
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Demonstrated track record of driving revenue from the mar-tech solutions (owned or 3rd party)
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In-depth knowledge of digital advertising strategies, e-commerce, technologies
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Strong leadership and people management skills, with the ability to inspire and motivate a team
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Excellent communication and negotiation skills (fluent English required)
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Analytical mindset with proficiency in data analysis and KPI tracking
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Strategic thinking and problem-solving abilities
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Experience in cross-functional teams to align personal goals with overall business goals.
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Experience in building regional or international tech/sales solutions will be a plus
What We Do
Allegro is the most popular shopping platform in Poland and the largest e-commerce platform of European origin. We operate a marketplace model which means that customers can buy whatever they need from over 135,000 merchants, who can list an unlimited number of offers on our platform. We offer products in all key categories including Automotive, Fashion, Home&Garden, Electronics, Books and Collectibles, Kids or Health and Beauty. Each month, 22 million customers visit our platform, which is equivalent to almost 80% of all Internet users in Poland. They can choose from over 250m offers at the most attractive prices with maximum convenience including fast and free deliveries under the Allegro Smart! programme, modern financial services (Allegro Pay), as well as Poland’s widest 50k pickup points network. In 2019 we celebrated the 20th anniversary of Allegro in Poland. For over two decades, we have been serving consumers and promoting the idea of entrepreneurship in one of the most innovative areas of the economy. We have come a long way from an auction site for private individuals looking for a modern alternative to their local flea market. Today, we are a vibrant international marketplace platform for professional sellers and a must-have sales channel for top international brands and retailers. We currently employ more than 7000 employees and each of us ranks among the best experts in their field. Whether it’s in Technology, Customer Experience, Commerce, Delivery Experience or many other teams, we’re all proud to say that Allegro employs the best people on the market and all of us are ready to admit that it’s #goodtobehere.