Are you passionate about building and protecting a strong global brand? Do you thrive in shaping how a company presents itself across markets, channels, and events? Join us in defining and evolving the brand of Heidelberg Materials as a global leader in the building materials industry.
In this role, you will drive our brand strategy for our corporate and global product brands continuously evolving our brand positioning and architecture. You will play a key role in ensuring consistent brand application across markets, channels, and formats – establishing clear guardrails, standards, and decision-making frameworks, enabling market-specific adaptations, and serving as the central point of contact for strategic brand decisions. You will also take ownership of brand-compliant frameworks for sponsoring and corporate events and oversee the provision of central brand assets across relevant systems.
You will report to the Head of Communications and be located at our Headquarters in Heidelberg, Germany.
YOUR NEXT CHALLENGE
Continuously define and evolve our brand strategy (corporate and global products), architecture, and positioning
Ensure compliance with brand guidelines, CI/CD standards, and design principles across all markets and functions and act as the central point of contact for strategic brand questions
Develop and maintain brand guidelines, frameworks, and guardrails for countries, channels, and formats, and support markets in their adaptation and application
Identify and integrate emerging trends and AI-driven technologies into brand strategy and operations
Assume tool ownership and overall responsibility for the brand within the asset management system
Monitor the provision and management of brand-compliant assets in all relevant tools and systems (e.g. asset management, brand hub)
Identify and develop strategic sponsorship partnerships by seeking potential partners, managing contacts, and negotiating sponsorship agreement
Plan and execute corporate events, including concept development, vendor coordination, budgeting, and operational planning
YOUR PROFILE
You are a strategic brand leader with deep expertise in global brand management and a strong track record of building and governing brands across international markets.
Several years of experience (ideally 8–10+) in brand strategy, brand management, or corporate brand/communications in an international environment
Proven expertise in brand positioning, brand architecture, and the development of global brand frameworks
Strong understanding of brand guidelines, CI/CD standards, and design principles
Experience in steering brand governance processes – including decision-making, approvals, and escalations – in matrix and country structures
Experience with sponsoring and corporate event frameworks from a brand perspective
Familiarity with asset management systems and structured brand asset processes (e.g. DAM/brand asset libraries)
Strong stakeholder management skills, clear decision-making ability, and a high degree of assertiveness
Excellent English language skills; additional languages are an advantage
OUR OFFER
We are convinced that only those who successfully realize their personal goals can also fully contribute professionally. That's why we offer you attractive benefits, such as:
Flexible working time models with up to 50% remote working within Germany
30 vacation days plus additional special vacation days
Attractive compensation with profit share/bonus, Christmas, and vacation payment
Multiple learning & development options: support of job-related further training, various technical and leadership development program
JobTicket, JobBike and further special conditions and discounts for e.g., gyms
Company fitness room, various sports classes, health, and prevention campaigns
Individual onboarding with buddy program as well as various networking initiatives (Network of Women, International Network etc.)
Modern headquarters next to the river Neckar with ergonomic workplaces and height-adjustable desks
Canteen with discounted and healthy meals
Bicycle and underground parking with charging stations – for e-bike and car
... and much more.
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What We Do
Heidelberg Materials is a global manufacturer of building materials, including cement, aggregates, ready-mixed concrete, and asphalt, committed to leading the industry toward carbon neutrality and a circular economy.
