Senior Manager, Brand Strategy

GROW YOUR CAREER WITH US
At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent. Our brands deliver vacations of a lifetime with innovative product offerings, a high level of service and unique guest experiences aboard each vessel and we’re continually seeking applicants who are passionate about hospitality and committed to being their personal best. As you learn more about our company, we think you will agree that there is no better time than now to become a member of the NCLH family!
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The Senior Manager, Brand Strategy leads the development and stewardship of Norwegian Cruise Line’s brand strategy, positioning, and messaging to strengthen brand equity, drive consumer demand, and support business growth. Partnering across Marketing, Creative, Consumer Insights, and Commercial teams, this role ensures a differentiated and consistent brand experience across all consumer touchpoints. Using consumer insights, market intelligence, and competitive analysis, the Senior Manager develops strategic frameworks that guide brand communications, campaigns, and long-term initiatives while advancing NCL’s brand vision and embodying NCLH’s values of Innovation, Collaboration, Transparency, and Passion.

• Lead the development, evolution, and governance of Norwegian Cruise Line’s brand strategy, positioning, and messaging architecture to drive differentiation and long-term brand equity.

• Define audience, positioning, and messaging strategies that strengthen brand relevance, deepen consumer engagement, and accelerate business growth.

• Synthesize consumer insights, brand health metrics, market dynamics, and competitive intelligence into actionable strategic recommendations.

• Develop strategic briefs, messaging frameworks, and brand narratives that inform integrated campaigns, product initiatives, and key business priorities.

• Serve as a strategic partner to Creative, Marketing, Consumer Insights, and Commercial teams, ensuring alignment between brand strategy and execution.

• Provide leadership and oversight for brand campaigns and initiatives, ensuring consistency with brand positioning and enterprise objectives.

• Steward the development, implementation, and continuous optimization of brand guidelines, standards, and governance frameworks.

• Evaluate and influence creative concepts, marketing communications, and customer experiences to ensure strategic alignment and brand integrity.

• Lead and manage relationships with external brand, strategy, and research partners to maximize effectiveness and value.

• Monitor brand performance and marketplace trends, identifying opportunities to strengthen brand health, relevance, and impact.

• Foster cross-functional alignment among key stakeholders to advance brand priorities and support organizational goals.

• Execute additional responsibilities and strategic initiatives as needed to support evolving business objectives.

• Perform other job-related duties as assigned.

ABOUT NCLH
Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates the Norwegian Cruise Line®, Oceania Cruises® and Regent Seven Seas Cruises® brands. The combined brands currently operate 32 ships, employ over 35,000 shipboard crew from more than 110 different countries and visit approximately 700 different port destination each year.
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EQUAL OPPORTUNITY EMPLOYER
It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.