The Role
Lead European social and creator marketing by executing social calendars, managing creator/influencer relationships, producing brand-led content, overseeing junior staff and agencies, coordinating with legal/compliance and regional teams, and tracking performance to optimize campaigns and engagement.
Summary Generated by Built In
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the OpportunityOKX is looking for a social and creator marketer to help bring our brand story to life across Europe — building authentic connections with retail users, crypto natives, and creators. This role executes on brand and social strategy, manages day-to-day content, campaigns, and creator relationships across the growing EU region (particularly).
What You’ll Be Doing - Execute the European social and creator content calendar, adapting global brand direction into resonant posts, campaigns, and partnerships across social media
- Manage a portfolio of creator and influencer relationships (English & Non-English) across Europe, handling outreach, briefing, contracting logistics, and performance tracking
- Support brand and social campaigns across owned channels, helping maintain consistency of tone, visual identity, and message across markets and languages
- Create and coordinate compelling brand-led social content — from evergreen posts to real-time cultural moments — tailored to European audiences
- Manage day-to-day workflow for junior team members or freelancers/agencies, ensuring quality and deadlines are met
- Partner cross-functionally with brand, legal, compliance, and regional marketing teams to keep campaigns on-brand and market-appropriate
- Track and report on social engagement and creator program performance, flagging insights to inform future content
- 5+ years of total experience in brand, social media, or creator marketing, ideally including time in crypto, fintech, or a fast-moving consumer tech category
- Familiarity with the European social and creator landscape, including regional platform nuances across key EU markets
- Familiarity hosting Livestreams and managing onground community events
- Hands-on experience managing creator/influencer relationships, from outreach through reporting or tracking
- Experience growing and managing brand presence across X, TikTok, Instagram, Discord, and LinkedIn
- Working understanding of crypto, the Web3 landscape, and internet culture
- Strong communication skills (written and verbal), comfortable coordinating across teams and stakeholders
- Ability to context-switch and manage multiple concurrent projects with ease
- Emotionally intelligent, with good instincts for brand tone and cultural sensitivity
- Comfortable using performance data to inform content and campaign decisions
- Learner mindset and owner mentality; sees tasks through to completion before moving on
- Strong network and reach with creators
- Photography and video editing skills
- Sense of aesthetics and brand design
- Multilingual fluency across major European languages
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
#LI-SK1
#LI-REMOTE
Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
Skills Required
- 5+ years experience in brand, social media, or creator marketing
- Familiarity with the European social and creator landscape and regional platform nuances
- Experience hosting livestreams and managing onground community events
- Hands-on experience managing creator/influencer relationships from outreach to reporting
- Experience growing and managing brand presence across X, TikTok, Instagram, Discord, and LinkedIn
- Working understanding of crypto, Web3, and internet culture
- Strong written and verbal communication skills and cross-functional coordination
- Ability to manage multiple concurrent projects and context-switch effectively
- Ability to use performance data to inform content and campaign decisions
- Emotionally intelligent with strong instincts for brand tone and cultural sensitivity
- Learner mindset and owner mentality
- Strong network and reach with creators
- Photography and video editing skills
- Sense of aesthetics and brand design
- Multilingual fluency across major European languages
OKX Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OKX and has not been reviewed or approved by OKX.
-
Fair & Transparent Compensation — Pay is considered competitive or above market, especially in engineering, product, and legal roles across major hubs. This positioning is consistently cited as a major attraction for candidates.
-
Healthcare Strength — Role descriptions indicate comprehensive medical, dental, vision, life, and disability coverage, with employer-paid premiums in some cases. Health coverage is highlighted alongside core benefits like PTO and parental leave.
-
Wellbeing & Lifestyle Benefits — Allowances for education and fitness, meal perks and snacks, team-building budgets, and structured learning programs are described across locations. These extras enhance the total rewards package beyond base pay.
OKX Insights
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
