Senior Manager, Brand Marketing

Posted Yesterday
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Ewing, NJ, USA
In-Office
130K-185K Annually
Senior level
Appliances • Manufacturing
The Role
Lead global brand growth and equity for a portfolio (Hero, Nair, APDEO, First Response, Curash). Develop 3-year strategies, oversee global new-product pipeline and launches, approve creative and packaging, support subsidiary markets, track performance, and drive geographic expansion and profitability. Partner with US domestic and international teams; manage brand playbooks and communication consistency. Requires occasional international travel.
Summary Generated by Built In

A collective energy and ambition. A place where you can make a real difference.


We’re a company that genuinely cares about our people, our products, our consumers and the environment.


Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Job Summary 

Church & Dwight is seeking a Senior Manager, Brand Marketing,  to join our team. Church & Dwight’s International Marketing team conducts business in over 140 countries and represents fastest growing business units within Church & Dwight. The International Sr. Brand Manager will be responsible for managing a portfolio of Church & Dwight Personal Care brands inclusive of Hero, Nair, APDEO, First Response, and Curash. The individual will contribute to the development of global brand strategies, working to identify and accelerate global new product launch opportunities and for overseeing elements of global brand equity on selected brands.

About the Role

The Sr. Brand Manager will accomplish these objectives through close partnership with the Church & Dwight U.S. Domestic Marketing team, our Subsidiary Marketers around the world, and with our Global Markets Group Sales & Marketing teams.

Work Environment:

This role is open to both hybrid and remote candidates, with a preference for a hybrid work arrangement. The final work location arrangement will be determined during the interview process based on candidate location and business requirements. 

Hybrid: If designated as hybrid, the role will be based in Ewing, NJ and requires in-person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays. 

Remote: If designated as remote, the role will be performed on a remote basis, with occasional in-person attendance required as business needs dictate. 

 

Role Accountabilities and Responsibilities 

Strategy:

  • Lead the development of global brand growth strategies for this set of brands including geographic expansion plans, profitability improvement plans, competitive defense plans and the evaluation of white space / future M&A opportunities. 
  • Ensure fundamental strategic documents, including 3-Year Strat Plans and Brand Playbooks, are in place and fully aligned by key stakeholders and upper management to ensure proper adoption to optimize expansion growth.
  • Monitor and ensure action against competitive activity and meaningful global trends.

New Product / Claim Pipeline Development:

  • Partner with subsidiary marketers and GNPi team to identify global new product / claim needs.
  • Help support and advise on key project execution for local markets including new product launches, geographic expansions, line extensions, packaging redesign and consumer promotions.
  • Track / report on global new product roll-out and performance vs. planned goals.

Equity Stewardship:

  • Lead the development of global brand footprints by ensuring development and maintenance of Global Brand Books and Brand Essence and other associated brand fundamentals that drive global equity such as consumer target, brand positioning, and communication strategies.
  • Review / approve creative briefs and review / approve brand copy (advertising & packaging) to ensure global consistency of all brands within responsibility of this role.
  • Share global and subsidiary communication learnings, success stories, best practices and test results with all markets.
  • Oversee and review the packaging development process to ensure global consistency.
Education and Experience 
  • BA/BS required. MBA preferred.
  • 5-7 years of marketing experience required. Ideal candidate will have both classic CPG / FMCG experience and demonstrated people management capabilities
  • Must be self-motivated, solution-oriented, collaborative, and able to work under tight deadlines both independently and as part of a team.
  • Ability to multi-task, prioritize based on shifting business needs, and be comfortable working through ambiguity.
  • Specific experience working in / with international markets strongly preferred. 
  • Must have excellent English oral and written communications skills.  Additional language proficiency (French, Spanish, Mandarin, etc.) preferred, but not required.
  • The job will ideally be based at Church & Dwight corporate headquarters in Ewing, New Jersey, and will operate under a hybrid work schedule that will provide work from home and in-office flexibility with an expectation of three in-office days per week.
  • Requires occasional (10-20%) international travel.
Compensation and Benefits  

The U.S. base salary range for this full-time position is $130,200-$185,400. This position is also eligible for a bonus. 

As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.   

The actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity.  Compensation decisions are dependent upon the facts and circumstances of each position and candidate. 
 

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/

Skills Required

  • BA/BS degree
  • MBA
  • 5-7 years of marketing experience
  • Experience in CPG / FMCG
  • Demonstrated people management capabilities
  • Self-motivated, solution-oriented, collaborative; able to work under tight deadlines
  • Ability to multi-task, prioritize, and work through ambiguity
  • Specific experience working in/with international markets
  • Excellent English oral and written communication skills
  • Additional language proficiency (e.g., French, Spanish, Mandarin)
  • Willingness to travel internationally (10-20%)

Church & Dwight Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Church & Dwight and has not been reviewed or approved by Church & Dwight.

  • Retirement Support Retirement programs include a 401(k) match alongside profit sharing, forming a robust savings package with clear vesting parameters. This structure meaningfully enhances long‑term total rewards.
  • Healthcare Strength Medical coverage offers multiple plan choices, including a zero‑deductible option, with company‑funded HSA support and access to mental‑health resources. These features contribute to comprehensive health protection.
  • Strong & Reliable Incentives Annual bonuses and performance incentives are common components, adding meaningful value to total compensation. This consistency reinforces pay beyond base salary.

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The Company
Ewing, New Jersey
5,075 Employees
Year Founded: 1846

What We Do

Church & Dwight is a world leader in household and personal care products. Our brands include ARM & HAMMER®, Batiste™, OxiClean™, Trojan™, XTRA™, Nair™, First Response™, Spinbrush™, Orajel™, Vitafusion™, Li’l Critters™, Water Pik®, Zicam®, TheraBreath® and HERO. Founded in 1846, we have operations globally and are listed in the S&P 500. At Church & Dwight, we power people’s every day by providing quality, affordable consumer products. This is a place where ambition meets impact. We take pride in owning our areas of expertise. Our team of high aptitude people innovate and focus on new ways of doing things. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win. We live by our pillars – they ground us in a shared sense of purpose and guide major decisions about the business and our people. And we believe that we all have something to contribute and something to gain from working together. Bring your determination: We’ll give you the space to own your success and do work you didn’t know was possible. Bring your team spirit: We’ll offer you an open-minded and low-ego environment. Bring your courage: We’ll help you make a tangible impact on the business

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