WRC Promoter GmbH, the commercial rights holder for the FIA World Rally Championship (WRC) and FIA European Rally Championship (ERC), is looking for an experienced and creative Senior Manager Brand & Marketing (m/w/d). For more information visit www.wrc.com.
Job DescriptionBrand & Audience Growth
- Develop and execute WRC’s global marketing strategy, driving brand growth and audience engagement
- Lead and inspire integrated multi-channel marketing campaigns, ensuring consistent messaging and maximum impact across digital, social and traditional platforms
- Work closely with commercial and content teams to align marketing initiatives with sponsorships, partnerships and revenue objectives
- Ensure consistent storytelling and brand presence across all channels
- Use data and creative insights to optimise campaigns and drive performance indicators
- Identify new trends in digital, fan engagement and sports entertainment
Sales Development & Marketing Value Enablement
- Act as the strategic bridge between Marketing and Commercial/Sales
- Create high-impact pitch decks, presentations and value propositions for sponsors and broadcasters
- Support Sales teams in partner meetings and pitches with immersive narratives paired with KPIs, measurable sales propositions and sales modules
- Translate brand strategy into commercially convincing arguments that help partners understand the value of WRC and the value transfer they obtain
- 7+ years of experience in marketing within sports, entertainment, events, or media
- Proven ability to build and execute impactful marketing strategies
- Strong background in sports marketing
- Outstanding presentation and storytelling skills
- Experience working closely with Sales/Commercial teams on pitches and partner communication
- Excellent communication skills in English; additional languages are a plus
- Ability to manage multiple projects in a fast-paced, international environment
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 7 years of experience in marketing roles within sports, events, entertainment, or media industries.
- Proven ability to build and execute high-impact marketing strategies that drive brand growth and audience engagement.
- Strong expertise in sponsorship marketing, partner activations, and commercial collaborations.
- Excellent verbal and written communication skills in English (additional languages are an advantage).
- Excellent communication, storytelling, brand messaging, and project management skills.
- Ability to manage multiple projects in a fast-paced, collaborative environment.
Why WRC(P)
- Work at the heart of one of the world’s most iconic motorsport series
- Shape global brand strategy and partner communication with real impact
- Collaborate with world-class teams, broadcasters, event organisers and partners
- Join an international, dynamic environment with room for creativity and ownership
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. The job advertisement is aimed at all people equally, regardless of age, skin colour, religion, gender, sexual orientation or origin.
Skills Required
- 7+ years of experience in marketing within sports, entertainment, events, or media
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Proven ability to build and execute impactful marketing strategies
- Strong background in sports marketing
- Excellent verbal and written communication skills in English; additional languages are a plus
- Ability to manage multiple projects in a fast-paced, international environment
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
