Key Responsibilities:
Own PR strategy end-to-end, setting the annual roadmap and prioritizing initiatives that build [solidcore]'s reputation as the leader in lifestyle, wellness and fitness space resulting in growing our national brand awareness.
Manage the PR agency: set annual strategy, run day-to-day agency relationship, and hold the team accountable to KPIs and deliverables.
Serve as PR's steward within marketing activation planning, identifying where and how PR can play a bigger role across campaigns and moments to generate conversation and amplify overall impact.
Drive proactive earned media, pitching and securing placements with fitness, wellness, and business press; build and maintain relationships with key reporters and editors.
Develop press materials with partnership with our PR agency — press releases, briefing documents, talking points, and executive messaging — for internal opportunities, studio openings, and brand moments.
Own executive and spokesperson positioning, preparing leadership for media opportunities and ensuring consistent messaging across appearances.
Lead crisis communication in partnership with crisis PR firm: act as the point of contact for rapid, coordinated response when issues arise.
Track PR performance against KPIs (coverage volume, tier, sentiment, share of voice), report results to leadership, and adjust strategy based on what's working.
Develop and execute market-specific opening strategy, using demographics, existing brand awareness, and market type (urban vs. suburban) to shape the activation approach, channel mix, and partnership selection for each studio.
Own the NSO brand activation playbook, coordinating activation and messaging across PR, partnerships, and local marketing.
Work with the partnerships team to source and integrate local and national partnerships that build awareness for new studios.
Drive local activation initiatives with field leadership to build awareness and generate leads pre- and post-opening.
Partner closely with the field, building relationships and alignment to effectively execute NSO initiatives
Serve as brand lead for new modality launches, owning strategy and activation execution for new offerings from concept through launch working in close partnership with the brand team and New Business ventures lead.
Onboard international partners to the [solidcore] brand, setting clear expectations on brand standards, tone, and positioning.
Establish and maintain brand guardrails (visual identity, messaging, naming conventions) that international partners operate within, adapting for local market nuance where needed.
Review and approve brand, marketing, and creative outputs from international partners to ensure consistency before they go to market.
Run ongoing check-ins with international stakeholders to stay aligned on brand health, flag risks early, and course-correct as needed.
Advise on localization strategy for international markets, balancing global brand consistency with what needs to flex for local relevance.
Translate market and consumer insights into recommendations that inform new modality strategy.
PR (50%)
New Studio Openings (30%)
New Business Ventures & International (20%)
What We're Looking For
7-10 years in PR, communications, or media relations, with a track record of securing media placements and leading agency relationships.
Experience with crisis communications planning and response.
Proven ability to build brand and marketing strategies that gain buy-in across stakeholders.
Creative, consumer-insight-led thinker who can generate innovative ideas for bringing the brand to life — whether in a new market, a new country, or in new ways within existing markets.
Strong project management skills; comfortable running multiple workstreams (PR, new ventures, NSO) at once without losing attention to detail.
Excellent writing and storytelling skills, tailored to different audiences.
Experience with new business launches, new studio openings, or international expansion is a plus.
Compensation & Benefits:
Competitive salary range of $118,756-135,975 per year based on experience
Competitive salary range based on experience
Bonus eligibility based on performance
Monthly cell phone stipend
401(k) with employer match
Medical, dental, and vision insurance
Paid parental leave and parental pay benefits
Free telehealth services
Employee Assistance Program (EAP)
Pre-tax commuter benefits
Flexible PTO
Free drop-in classes at [solidcore]
And more!
Skills Required
- 7–10 years of experience in public relations, communications, or media relations
- Track record of securing media placements
- Experience leading PR agency relationships
- Experience with crisis communications planning and response
- Ability to build brand and marketing strategies and gain stakeholder buy-in
- Creative, consumer-insight-led strategic thinking
- Strong project management skills across multiple workstreams
- Excellent writing and storytelling skills for different audiences
- Experience with new business launches, new studio openings, or international expansion
What We Do
[solidcore] is unlike any other workout out there. Our 50-minute, full-body, high energy, low-impact classes use slow, controlled movements on our resistance-based machine to work your muscles to [failure]. With hundreds of moves stemming from planks, lunges, and squats – as well as many different resistance options – every class is different, leaving your body and mind always challenged. Classes are intense but small, designed to allow our [solidcore]-certified coaches to deliver each client with personalized attention and accountability in a team-environment. The lights are low, the music is on point, and the community is [inspiring].
