Senior Manager, Brand & Marketing, MCI

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

• The Senior Marketing & Brand manager will lead the development and execution of integrated marketing strategies that strengthen Sun Life’s brand positioning, drive customer engagement, and support business growth. This role is responsible for shaping brand narrative, overseeing campaign execution, and ensuring consistent brand experience across all touchpoints.

• Brand Analytics, Social listening and monitoring skills, Campaign execution in events, sponsorships and partnerships

• 5 to 10+ years in marketing industry. Preferably have experience in Financial Services, InsurTech, Marketing agencies or highly regulated industries.

• Set up brand health tracker for mainland china and lead the survey and brand analytics on bi-annual basis; Conduct social listening tasks; Support the execution of day-to-day campaign activities across paid, digital, PR, and OOH ensuring brand consistency; manage the reputation and crisis management

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