Senior Manager, Brand Management - Non Green Tea

Location(s):

Japan

City/Cities:

Tokyo

Travel Required:

Relocation Provided:

Job Posting End Date:

February 27, 2025

Shift:

Job Description Summary:

About the role:

• The role of this position is to lead brand marketing for Tea category. The position is responsible for leading Sokenbicha and to demonstrate next level of marketing capability towards other marketing related teams. 
• Key responsibility is to lead the brand strategy development and execution – translate brand equity building into the entire business uplift. This includes market landscape assessment, aggressive goal setting, robust strategy development and strong marketing plan development and executions in collaboration with internal & external stakeholders. 
• Deliver revenue, profit and market share growth by establishing strong Brand Equity.
• Lead several cross-brand initiatives in Tea category.
• This role is also responsible for coordinating and leading large and complex cross functional teams across Japan & South Korea OU and Bottling partners. 

What You’ll Do for Us

• Develop the compelling growth strategy and solid business plan for the brand - Assessment of business growth opportunities leveraging consumer insights, idea generation and business case development by closely working with brand director.
• Develop existing product renewal and future product pipeline to contribute to grow revenue and profit in collaboration with related functions, such as R&D, Technical, Procurement, Human Insights, Design, Finance, Legal and Commercialization.
• Co-lead brand communication and IMX planning by closely working with E2E manager, content manager and agency partners.
• Develop and execute marketing initiatives, track the brand performance, take prompt actions as needed, and accumulate learning for the next.
• Manage marketing budget for the responsible brand in alignment with brand strategy and productivity guidelines.
• Brand business diagnosis and holistic analysis (consumer centric, both macro & market trends, competition, package/VIS, channels, and retail customers).
• Day to day category/brand performance tracking and presentation material development.
   

Qualifications & Requirements

• Work experience for at least 8-10 years in the area of brand/product marketing at FMCG including new product development.
• A well-tuned skill in taking a wealth of consumer research and understanding and arriving at the most important insights for brand strategy development.
• Strong passion and responsibility to lead the project and deliver results. 
• Consumer centric mindset.
• Strategic thinker.
• Curious about consumers, trends, food & beverage, and our brands.
• Innovative and breakthrough thinking.
• Skills to analyze complex market and consumer environment and form own recommendation.
• Strong project management and interpersonal skills.
• Good leadership and communication skills to involve many stakeholders internally and externally.
• Collaboration, teamwork, positive belief, and sense of responsibility. 
• Language capability; Native level of Japanese, fluent level of English

What We Can Do for You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world.
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.