Senior Manager, Brand Insights

Posted 6 Hours Ago
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Princeton, NJ
Senior level
Internet of Things • Pharmaceutical
The Role
The Senior Manager, Brand Insights will lead and manage market research projects, providing strategic insights to support drug development and commercial strategies. Responsibilities include designing research methodologies, analyzing market data, and collaborating with various teams to drive business decisions. This role requires expertise in primary and secondary research, as well as strong analytical and communication skills.
Summary Generated by Built In

Otsuka Pharmaceutical Company is a global healthcare company with the corporate philosophy: “Otsuka-people creating new products for better health worldwide.” Otsuka researches, develops, manufactures and markets innovative products, with a focus on pharmaceutical products to meet unmet medical needs and nutraceutical products for the maintenance of everyday health.

As a Senior Manager, Brand Insights, you will play a critical role in advancing drug development by supporting the commercial insights needs for inline brands and early development assets. You will be part of a high performing team that provides actionable, innovative insights to address key business questions & opportunities. We ask that you have the skills to work independently with limited supervision, while working across a complex matrix environment that includes areas in marketing, sales, sales operations, senior leadership among others.

You will be responsible for the design, execution, and management of multiple market research engagements. Also, the Senior Manager will commission and partner with MR agencies for primary and secondary research in the US and international markets. You will be part of the Commercial Strategy & Insights organization and work directly with the brand team.

This position is based in Princeton, New Jersey. Otsuka maintains a hybrid work policy and travel is expected 20% of the time based on business needs.

Job Description:

  • Be a strategic partner to the commercial teams to lead the design and delivery of high quality, applicable business insights by conducting market research projects to support pipeline, prelaunch, and inline products.
  • Lead and conduct appropriate research and insights using innovative approaches to help shape the best insights.
  • Partner cross-functionally on different strategic and analytical projects to help drive optimal business decisions.
  • Lead the design and delivery of cross-functional secondary analytics reports including leadership KPI dashboards for monitoring market and brand performance.
  • Lead in-depth situation analyses and SWOT (strengths, weaknesses, opportunities, and threats) of relevant disease areas to support the annual brand planning process.
  • Lead strategic insights workshops to convert data from primary or secondary market research projects to insights and to uncover Key Business Questions (KBQs) for each brand.
  • Manage the contracted vendor and contribute to and lead the development of important insights.
  • Co-lead annual forecasting cycle working with forecasting team.
  • Create and manage budgets for the brands.
  • Manage and help mentor/develop direct report.
  • Proactively take ownership of building internal relationships and learning the Otsuka culture.
  • Comfortable working in a dynamic, independent, and fast-paced environment.
  • Represent the CSI team in multiple business meetings.
  • Experience working with secondary market research data, including prescription data, patient-level data, sales data, and payer data.
  • Have a record of accomplishment of working in high performing teams that deliver exceptional results.
  • Have strong analytical, project management, fiscal management and decision-making skills.
  • Have a positive attitude and be adaptable to a dynamic type of environment without losing focus on business goals.
  • Proven experience and expertise integrating primary and secondary data into synthesized information and insights.
  • Experience working with third-party data such as IQVIA, Symphony Health, other claims and EMR data systems.
  • Exceptional oral and written communication skills and well versed in Microsoft Office applications.
  • Ability to interface with Executive Leadership with confidence and subject matter expertise.

Minimum Qualifications:

  • 7 years of pharmaceutical/biotech commercial experience with at least 1-2 years in a Data Analytics / Forecasting / Consulting position.
  • Bachelor’s degree or Post-graduate degree (Master’s/Ph.D.) in quantitative field highly desired (Public Health, Statistics, Management Science, Operations Research, Engineering, Accounting, Business, Marketing, Economics etc.).

Our Benefits:

  • Comprehensive medical, dental, vision and prescription drug coverage
  • Company provided Basic Life, AD&D, Short-term and Long-term Disability insurance.
  • Tuition reimbursement
  • 401(k) match
  • PTO allotment each calendar year, paid holidays, and paid leave programs as well as other company provided benefits.

#MS1

Competencies
Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.
Empowered Development - Play an active role in professional development as a business imperative.

Come discover more about Otsuka and our benefit offerings; https://www.otsuka-us.com/careers-join-otsuka.

Disclaimer: 

 

This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. 

 

Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.  

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request. 

Statement Regarding Job Recruiting Fraud Scams

At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives.  They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf.

Please understand, Otsuka will never ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment.

Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters.

To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website https://vhr-otsuka.wd1.myworkdayjobs.com/en-US/External.

Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka’s call center at: 800-363-5670. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: https://www.ic3.gov, or your local authorities.

Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. (“Otsuka”) does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka’s application portal without a valid written search agreement in place for the position will be considered Otsuka’s sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

The Company
HQ: Princeton, NJ
3,516 Employees
On-site Workplace

What We Do

There are two Otsuka pharmaceutical industry companies in the U.S.:

Otsuka America Pharmaceutical, Inc. (OAPI) successfully commercializes Otsuka-discovered and in-licensed products in North America.

Otsuka Pharmaceutical Development & Commercialization, Inc. (OPDC) clinically develops and registers innovative healthcare products on a global basis.

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