Senior Manager, Brand Experience, Digital Appliances

Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks and digital displays. As an eleven-time winner of EPA’s ENERGY STAR® Partner of the Year Award for Sustained Excellence, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

The Senior Manager, Brand Experience will be a creative and digital subject matter expert with 8+ years of experience building relationships with cross-functional teams to influence, drive sales and build breakthrough program execution. Must have experience with cross functional team project management, creative development, and UX and on-site functionality as it pertains to driving the consumer experience journey. Needs to have experience managing agency creative briefings and workflow, understanding of creative asset management, types and formats. Will be able to identify efficiency improvements and optimizations across digital channels that are core to business strategies. Will be comfortable working in a fast-paced environment with a willingness to rapidly ramp up and lead the team on a new way of working. Vision to identify key digital experience opportunities throughout the consumer engagement journey to grow Samsung’s awareness and market share. Ability to manage internal stakeholders up to the VP level, and agility to influence and collaborate across other vertical teams in a highly matrixed environment.

Detailed Functions:

• Lead day-to-day management of Digital Appliance Kitchen categories and cross category projects/awards

• Create integrated marketing campaigns to support product launches and key strategic initiatives for the Kitchen Categories; Refrigeration, Cooking and Dishwasher and partner with key teams to implement.

• Ideate creative concepts and tactics to break through competitive noise and create compelling experiences and offers for the consumer; main point of contact for creative agencies to ensure asset consistency throughout CEJ

• Develop clear, concise briefs for creative agency, drive timelines for asset development, and lead internal reviews with key stakeholders. Attend weekly agency account check-ins for work in progress.

• Work closely with the Demand Gen Digital team to continually improve S.com for a best-in-class consumer experience with clear shopping value prop and drive conversion

• Partner with Digital team members to understand total work streams across CRM, Paid and Social channels to ensure cohesive messaging and landing experiences, as well as personalization when applicable

• Partner with the Retail Ops team for in-store creative materials execution

• Socialize work in progress with Channel marketing teams for cross-channel usage

• Lead strategic cross line of business promotions to drive sell-through

• Ownership of reviews seeding campaign setup

• Lead review incentives via product inserts

• Provide and prepare presentations for regular executive share-out

• Share updates for key activities for team’s bi-weekly share-out

• Ability to track and analyze KPIs for marketing tactics

• Coach and develop 1 direct report (contractor)

• Hybrid (4 days a week in office) work environment

Requirements

• Bachelor degree with 8+ years of experience in marketing, cross functional team project management and UX and on-site functionality as it pertains to driving the consumer experience journey

• Strategic thinker with sharp business acumen

• Self-starter with strong bias for action

• Ability to think ahead of current tactics and anticipate upcoming needs and requests

• Great collaborator and natural leader

• Experience writing clear, concise briefs to inspire strong creative output

• Planning & organization ability to manage multiple campaigns and work streams at one time

• Agency management and planning

• Proven relationship-building skills with developing and maintaining excellent working relationships with all appropriate levels within teams, business units and large organizations, both inside and outside the company

• Passion for creating great consumer experiences, and for solving complex problems

• Refined project management skills with an ability to translate broad business requirements into actionable project plans

• Ability to work independently, quickly, and thoroughly to prioritize and complete tasks under multiple deadlines while guiding others to do the same

Skills and Qualifications

#LI-JM1

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

The salary range for this role is expected to be between $157,500 and $194,500.  Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.

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