Who We Are:
On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.
Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.
The Role and What You’ll Do:
The Senior Manager, Consumer Marketing (B2C) will join the B2C Marketing team for the FIFA World Cup 26™ Official Hospitality program. The ideal candidate will be a marketing professional with demonstrated success leading and delivering large-scale integrated marketing campaigns and activations that drive consumer engagement, increase brand awareness, and maximize hospitality sales. The Senior Manager, Consumer Marketing (B2C) is a creative, ambitious, detailed oriented individual with excellent communication and presentation skills, is a natural collaborator and has a passion for data and insights as tools to ultimately drive hospitality sales.
B2C Marketing Strategy & Execution:
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Drive B2C marketing strategy from insights to execution, leading the development and implementation of consumer marketing efforts to promote the FIFA World Cup 26™ Official Hospitality program to a fan audience.
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Ideate and develop strategy for large-scale experiential marketing event activations.
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Develop case studies on relevant campaigns, events, activations, and products that resonate with target consumer audiences.
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Own integrated channel plans, cascading go-live dates and shifts to cross-functional partners and stakeholders in sales, B2B marketing, digital, email, social, content, partner marketing and traditional advertisement.
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Own and maintain all necessary resources & decks in preparation of and for weekly cross-functional meetings and major marketing milestones.
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Research & work closely with agency partners to execute on brand, campaign, and event activation efforts.
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Manage and build relationships with ambassadors, media partners, influencers, and content creators supporting the program.
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Hire and manage Marketing Manager & Marketing Coordinator.
Marketing Reporting & Activation:
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Analyze and interpret engagement & performance metrics, adapting strategies to maximize campaign impact on target consumer audience.
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Manage daily marketing responsibilities, including top of week reporting, building of and maintaining marketing calendars.
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Work closely with internal and external creative teams, agencies and FIFA on marketing assets, messaging and frameworks.
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Manage the customization of marketing materials for different consumer groups to support their unique regional and audience-specific needs.
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Build and maintain strong relationships with internal & external stakeholders, including sales, creative, and tech to ensure seamless collaboration.
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Ensure all consumer marketing efforts comply with FIFA and On Location brand standards, marketing guidelines, and legal regulations.
You Have These:
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5+ years integrated marketing experience - digital, experiential, influencer/ambassador, social media, OOH, campaign, content marketing, event management, marketing strategy, and marketing operations.
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2+ years in a sports marketing environment.
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Experience developing content strategies and managing digital content development.
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Refined communication skills and proven ability to influence at multiple levels of an organization.
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A results-focused approach with a deep sense of accountability and experience driving large projects from start to finish.
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A strategic mindset including interpreting data to inform strategy and execution.
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A collaborative spirit with experience developing relationships with a diverse range of partners.
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The ability to work in a fast-paced, high-pressure environment with tight deadlines.
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High attention to detail and commitment to maintaining brand integrity.
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Proactive disposition with the willingness to take the reins on any project and the resourcefulness to find the answers you need to get the job done.
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Capacity for seeing and implementing new and innovative approaches to the traditional way of handling or thinking about a problem.
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People management experience.
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Passion for soccer and familiarity with the FIFA World Cup.
We’d Love If You Also Have These:
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Bilingual or multilingual proficiency (especially French and/or Spanish).
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Strong network within the sports, entertainment and/or hospitality industries.
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Knowledge of FIFA regulations and standards related to marketing and hospitality.
#LI-MG1
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.
Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
Hiring Range Minimum:
$82,500 annually
Hiring Range Maximum:
$110,000 annually
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What We Do
Endeavor, formerly WME | IMG, is a global leader in sports, entertainment and fashion operating in more than 30 countries. Named one of Fortune’s 25 Most Important Private Companies, Endeavor is the parent of a number of subsidiaries with leadership positions in their respective industries, including WME, IMG and UFC. Collectively, Endeavor specializes in talent representation and management; brand strategy, activation and licensing; media sales and distribution; and event management. Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we harness the entirety of our company and lead with a lens of diversity, equity, and inclusion in everything we do. It means that we engage in anti-racism and allyship the way we do anything. Fiercely and Fearlessly. As a global company that drives culture we endeavor to reflect the world’s diverse voices both internally and externally to ensure success in our mission.
