The Role
Leads B2B product marketing strategy, launches, positioning, messaging, content development, and sales enablement. Partners with product, sales, marketing, clinical, and executive stakeholders to define buyer personas, competitive positioning, value propositions, and commercialization plans. Creates sales tools, presentations, case studies, white papers, digital content, and thought leadership materials to support demand generation, market education, sales effectiveness, and product adoption.
Summary Generated by Built In
Requisition Number: 2387442
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:
Required Qualifications:
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:
- Support go-to-market strategy & product launches
- Partner with marketing leaders, product management, and sales to align on commercialization approach
- Help define target audiences, buyer personas, market opportunities, and competitive positioning
- Help develop differentiated product and value prop messaging
- Develop sales enablement tools to improve sales effectiveness
- Product Messaging & Positioning
- Help develop differentiated product messaging, value propositions, and positioning frameworks that clearly articulate customer benefits and business impact
- Translate complex healthcare and technology capabilities into compelling customer- centric narratives
- Ensure consistent messaging across all customer touchpoints, marketing campaigns, and sales engagements
- Content Strategy & Content Creation
- Create, edit, and oversee development of:
- Sales presentations and executive briefings
- Product datasheets and solution overviews
- Customer success stories and case studies
- White papers and thought leadership content
- Articles, blogs, newsletters, and web content
- Demo videos, infographics, webinars, and social content
- Collaborate with subject matter experts, clinical leaders, and product teams to produce high-value content that supports demand generation and market education
- Create, edit, and oversee development of:
- Sales Enablement
- Partner with sales leadership to develop tools and resources that improve sales effectiveness
- Create sales playbooks, battle cards, competitive comparisons, FAQs, and objection-handling materials
- Support customer presentations, executive briefings, and strategic pursuits
- Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regard to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
Required Qualifications:
- 12+ years of experience in Product Marketing, B2B Marketing, GTM Strategy, or Commercialization, preferably within healthcare, technology, SaaS, or related industries
- Experience in sales enablement, including creation of playbooks, battle cards, competitive intelligence, customer presentations, and pursuit materials
- Solid expertise in product messaging, positioning, buyer personas, and value proposition development for enterprise customers
- Proven content strategy and content creation experience, including sales decks, executive briefings, case studies, white papers, thought leadership, and digital content
- Proven excellent cross-functional stakeholder management skills, with the ability to partner effectively with Product, Sales, Marketing, and leadership teams to drive product launches and market adoption
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Skills Required
- 12+ years of experience in Product Marketing, B2B Marketing, GTM Strategy, or Commercialization
- Experience in sales enablement, including playbooks, battle cards, competitive intelligence, customer presentations, and pursuit materials
- Expertise in product messaging, positioning, buyer personas, and value proposition development for enterprise customers
- Experience developing sales decks, executive briefings, case studies, white papers, thought leadership, and digital content
- Strong cross-functional stakeholder management skills partnering with Product, Sales, Marketing, and leadership teams
- Experience in healthcare, technology, SaaS, or related industries
Optum Compensation & Benefits Highlights
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Leave & Time Off Breadth — PTO is generally described as decent or good, and many note it as a strong part of the package. Actual ability to take time off can depend on workload and team coverage.
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Retirement Support — Offerings include a 401(k) with employer match and access to an employee stock purchase plan, which are highlighted as meaningful components of total rewards. These programs are consistently referenced among core benefits.
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Parental & Family Support — Parental and caregiver leave, along with adoption assistance, are publicly highlighted and viewed as notable elements of the package. Availability can be role-specific, but these supports contribute to overall breadth where offered.
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The Company
What We Do
Optum, part of the UnitedHealth Group family of businesses, is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. At Optum, we support your well-being with an understanding team, extensive benefits and rewarding opportunities. By joining us, you’ll have the resources to drive system transformation while we help you take care of your future. We recognize the power of connection to drive change, improve efficiency and make a difference in health care. Join a team where your skills and ideas can make an impact and where collaboration is key to creating technology that produces healthier outcomes.
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Optum Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Optum has three workplace models that balance the needs of the business and the responsibilities of each role. These models, core on‑site (5 days/week), hybrid (4 days/week) and telecommute or fully remote, vary by country, role and location.
Typical time on-site:
Not Specified
