Senior Manager, Audience and Program Marketing

We’re looking for a strategic, growth-oriented, and highly collaborative Senior Manager, Audience Marketing, to lead global customer marketing programs, events and targeted GTM initiatives which creates sourced pipeline for acquisition and expansion plays and promotes customer advocacy.  

This role ensures that Darktrace’s most critical priorities land with consistent, high-impact execution across regions. You will design, own, and execute customer programs and experiences across the journey. Effective strategy and execution will rely on the partnership across marketing functions and customer success teams to ensure we engage and activate the right audiences with ways to discover, action, and deploy our solutions and get the most value from Darktrace.  

This is a high-visibility, high-impact role for a marketer who thrives in a fast-paced generation team and loves to create innovative and scalable programs and experiences across the globe to drive hypergrowth across market segments.   

Key Responsibilities:

Strategy and Execution for Targeted Program Marketing 

• Develop and Execute 3-5 Targeted Programs Annually to deliver pipeline, meetings, and exceptional customer experiences with Darktrace. 

• Manage active marketing plans and customer journeys that address key audience use cases, customer needs, procurement cycles, and compliance requirements. 

• Create audience and/or industry-specific plays partnering with PMM and GTM to align messaging, positioning, content, use cases, and activations in region which will drive meaningful engagement and revenue influence. 

• Build a promotion plan with key marketing functions across inbound and outbound that will engage the right cohorts and open new relationships and opportunities. 

• Create activation-ready toolkits by audience which can be released across various channels for consistency and cohesive experience with Darktrace.  

• Design repeatable frameworks, planning cadences, activation playbooks, and connected workflows that enable consistent global execution and measurable outcomes. 

• Partner closely with marketing, product marketing, customer success, and other key stakeholders to ensure strategic alignment and collaborative teaming on priorities, plays, pipeline goals, and execution to accelerate deals and Darktrace market position.  

• Own and scale Darktrace’s global customer event portfolio (including Tech Meetups and Defender Days) to strengthen technical engagement, deepen value realization, and create clear pathways to customer advocacy and expansion opportunities. 

• Partner closely with marketing, product marketing, customer success, and other key stakeholders to ensure strategic alignment and collaborative teaming on priorities, plays, pipeline goals, and execution to accelerate deals and Darktrace market position.  

Pipeline & Demand Generation 

• Own pipeline creation and acceleration for the defined audience/segments 

• Build a repeatable, data-driven targeted program engine 

• Plan, orchestrate and execute events virtually and in-person to drive Darktrace value and meetings that will help scale programs. 

• Leverage or create marketing materials that can land across all critical channels, and connect the experience based on how the contact responds.  

• Drive presence and influence with Darktrace communities, associations, and thought-leadership platforms.  

Competitive & Market Intelligence 

• Monitor cybersecurity and AI trends, funding priorities, and competitive insights to inform plans and plays for sales, product and executive leadership.  

Operational Excellence 

• Define KPIs for awareness, engagement, and pipeline contribution and track, measure and report monthly and quarterly. 

• Build repeatable processes leveraging Darktrace systems for campaign execution and optimization. 

• Manage marketing budget with 100% accuracy and transparency, delivering ROI and pipeline. 

What Skills and Experiences You Need 

• Bachelor’s degree in marketing, business management and/or communications  

• 5+ of B2B marketing experience, with at least 3 years in technology companies.  

• Experience marketing cybersecurity, cloud, AI or platform solutions is a plus 

• Proven track record driving pipeline and influencing sales outcomes 

• Strong story creator that can translate technical capabilities into use cases, with clear value and benefits that drive action.  

• Experience with ABM, field marketing, events management, and integrated demand gen.  

• Experience designing targeted programs and plays (industry, segment, region, or cohort-based) that influence pipeline and support GTM priorities.  

• Proven ability to scale event programs—including webinars, executive dinners, and tradeshow ancillary events—using repeatable frameworks and templates.  

• Ability to operate in a fast-moving, competitive cybersecurity landscape with agility and dealing with ambiguity 

• Strong cross-functional collaboration skills, especially partnering with stakeholders across product marketing, customer success, sales and marketing and interfacing with customers and partners.  

• Handson experience with marketing automation and digital marketing tools (e.g., Salesforce, Marketo/HubSpot, Gainsight) 

• Excellent project management, communication, and stakeholder alignment abilities, with a data-driven mindset.  

• Ability to operate in a fast-moving, competitive cybersecurity landscape with agility and dealing with ambiguity 

• Willingness to travel up to 30%. 

Salary: $130,000-$150,000 plus bonus