Senior Manager, Assets France

​At The Coca‑Cola Company, we believe in creating powerful connections between our brands and the people who love them. Our ambition is to ensure that every experience with our portfolio feels authentic, engaging, and culturally relevant. As a Senior Manager, Assets based in France, you will play a critical role in bringing this vision to life by leveraging partnerships, sports and entertainment initiatives, and passion‑point programs that resonate deeply with local consumers. 

This role sits within our Integrated Marketing Experiences (IMX) team and focuses on creating memorable, consumer‑centric activations across the French market. By understanding regional trends, cultural nuances, and evolving consumer behaviors, you’ll help translate global strategies into localized experiences that strengthen brand love and drive growth. Working collaboratively with cross‑functional teams and key partners, you will help us innovate at the intersection of content, community, and commerce. 

If you bring a passion for building authentic brand experiences, a deep knowledge of the French market, and the ability to connect global vision with local relevance, this opportunity is for you. 

What You’ll Do for Us 

• Activate locally relevant marketing assets, including sports, entertainment, and influencer partnerships, ensuring alignment with brand strategies and consumer interests. 

• Translate and adapt global or regional marketing assets for the French market, ensuring cultural, linguistic, and behavioral resonance. 

• Manage day‑to‑day relationships with key local partners, agencies, and stakeholders to deliver high‑impact consumer experiences. 

• Partner with internal teams across IMX, Creative, Media, and Franchise Operations to integrate live experiences and sponsorships into broader marketing plans. 

• Coordinate contractual and operational aspects of partnerships to ensure compliance, efficiency, and value delivery. 

• Oversee planning and execution of on‑site activations at key events, ensuring seamless delivery and positive consumer engagement. 

• Monitor and report on asset performance, leveraging insights and data to drive continuous improvement and demonstrate strong return on investment. 

• Ensure all activations reflect brand standards and contribute to our overall growth objectives in France. 

Requirements & Qualifications 

• Bachelor’s degree in Marketing, Business Administration, Communications, or equivalent practical experience. 

• Minimum 5 years of experience in sports marketing, event management, or entertainment partnerships within the French market. 

• Strong understanding of consumer engagement trends, cultural insights, and passion‑point marketing in France. 

• Demonstrated experience managing budgets and measuring ROI in sponsorship or experiential programs. 

• Digital and social media fluency, with exposure to influencer partnership activation and data-driven decision-making. 

• AI awareness and openness to leveraging emerging technologies in marketing solutions. 

• Excellent relationship management, negotiation, and project coordination skills. 

• Professional proficiency in French and English, with superior written and verbal communication abilities. 

What We’ll Do for You 

• Provide opportunities to deliver unique consumer experiences that strengthen Coca‑Cola brands in one of our most dynamic markets. 

• Enable collaboration with global and regional marketing teams to bring breakthrough ideas to life locally. 

• Offer access to advanced tools, insights, and capability-building programs to accelerate your marketing expertise. 

• Support your growth as part of an innovative, purpose‑driven organization committed to developing diverse talent.