At Better Collective, we build sports media, betting, and AI-driven technology products for fans around the world.
Better Collective is a global digital sports media group, listed on the Nasdaq Copenhagen and Stockholm exchanges, on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting, prediction markets, and AI.
With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, The Nation Network, Bolavip, as well as our AI-powered betting solution, Playbook, we are the digital home of sports fans and engage more than 112 million unique users worldwide each month.
We combine the scale of a corporation with the speed and mindset of a startup.
Our teams work across multiple markets and disciplines, with a strong focus on innovation, collaboration, and leveraging AI and technology to build products and experiences that sports fans genuinely enjoy
About the roleWe're looking for a Senior Manager, App Growth to join our team and help us own and execute full-funnel growth initiatives for our mobile application. In this role, you'll work closely with Product, Paid Media, CRM, Analytics, Creative, and Engineering teams and contribute to acquiring, activating, engaging, and retaining a high-quality user base. You will be part of Action Network, one of the brands within Better Collective's House of Brands. Action Network focuses on sports and sports betting media, reaching sports fans across mobile platforms through the Action app.
What you'll doOwn the day-to-day app growth roadmap to increase installs, account creations, active users, feature adoption, trial initiatives, and retention.
Partner with Paid Media and Product teams to optimize acquisition channels (Apple Ads, Meta, Google, X, ASO, custom product pages) and improve onboarding journeys.
Develop and execute growth experiments across key conversion points, onboarding flows, feature discovery, and messaging.
Monitor campaign performance, DAU, MAU, and conversion metrics using attribution and reporting tools like AppsFlyer and Tableau.
Utilize AI and automation tools to enhance growth research, data analysis, experimentation, and reporting.
4+ years of experience driving mobile app growth across all stages of the user journey.
Hands-on experience with App Store Optimization (ASO), paid media channels, lifecycle marketing, and growth experimentation.
Experience using mobile attribution and analytics tools such as AppsFlyer, Apple Search Ads, or Tableau.
Strong analytical skills with the ability to turn performance data into clear actionable priorities, including comfort using AI tools.
Nice to have:
Experience in sports media, sports betting, gaming, fintech, subscription products, or high-frequency consumer apps.
Please submit your CV in English.
We'd love to hear from you.
#LI-BC
Skills Required
- 4+ years of experience driving mobile app growth across the full user journey
- Hands-on experience with App Store Optimization, paid media channels, lifecycle marketing, and growth experimentation
- Experience with mobile attribution and analytics tools such as AppsFlyer, Apple Search Ads, or Tableau
- Strong analytical skills and ability to turn performance data into actionable priorities
- Comfort using AI tools
- Experience in sports media, sports betting, gaming, fintech, subscription products, or high-frequency consumer apps
What We Do
Better Collective is a digital sports media group operating a House of Brands of digital sports media, sports betting media and esports & gaming communities. We are on a mission to excite sports fans through engaging content and foster passionate communities worldwide. Incorporated in Denmark in 2004, Better Collective remains under the direct management of its founders, Jesper and Christian. Since our inception, we have undergone substantial growth, driven by successful acquisitions to realize our vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, and dual listed on Nasdaq in Stockholm and Copenhagen, Better Collective operates globally and + 1,500 colleagues. At its core, Better Collective covers a vast range of sports that spans from the most popular leagues such as the Premier League and NFL to niche competitions. With our brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news as well as expert insights and tips into the latest and upcoming sports events. Our wide range of content engages a sports audience of more than 450 million visits each month across our House of Brands - The digital home of sports fans. These brands include HLTV, FUTBIN, Action Network, Playmaker HQ, Bolavip, and AceOdds - just to name a few. We have a dream team of highly talented employees with a unique set of digital capabilities and a strong track record in attracting and driving sports fans to our brands. In combination with engaging content offerings, we are able to build and grow a strong and loyal audience across our brands.
