Senior Manager, Analytics & Insights

The Cultural Connections Agency

Senior Manager, Analytics & Insights

Location: Remote 

Our Mission.

Our mission is to unlock the business value and cultural impact of historically underestimated audiences.

What is WORTHI?

WORTHI is a full-service cultural connections agency, where we grow brands and build IP by harnessing the massive influence, buying power and sheer size of underestimated audiences. 

Our Unique Approach

At WORTHI, we implement an ethnographic marketing approach into everything we do. Ethnography is the study of people and cultures, and we steep ourselves in the behaviors and desires of specific communities, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond.​ Why? Because these audiences influence and define broader culture and offer inarguable and extensive bottom line value to brands, and ultimately, their business longevity depends on their adoption… This is growth marketing. Full stop.

THE JOB.

We’re looking to hire an experienced Senior Manager, Analytics & Insights to join the team and partner closely with our growing roster of clients.

This is a critical role that reports directly to the VP of Marketing, and will help shape the future of the Analytics & Insights division as the inaugural member of the team.

This role will also participate in the new business process, and will proactively create and convert new opportunities with new and existing clients.

THE TEAM.

The Analytics & Insights team is made up of experts who can pull and dissect data to develop thoughtful metrics reports that celebrate the success of various social, PR, and broader marketing initiatives. They lead the process of gathering consumer insights and social listening to help inform the onset of a project, from a new client campaign to a new business pitch.

The Analytics & Insights team ladders up into the Marketing org at WORTHI, but will also collaborate with and contribute to the PR team’s efforts. When it comes to the canvases this team paints on, they don't limit themselves by a certain function or marketing mix diagram. The audiences WORTHI is trying to reach on behalf of our clients do not live in boxes, so we do not think in them either. The Marketing team is made up of experts in social/digital, print, OOH, paid media, content, copywriting, brand partnerships, creator/influencer relations, and so much more.

Duties include, but are not limited to, the following:

• Lead and automate data pulling and reporting process for various retainer clients (weekly, monthly, quarterly reporting) in partnership with Strategy team
• Decipher data to tell meaningful stories and communicate concisely in a way that allows the team make data-backed decisions for our clients
• Be an expert of social listening and develop thoughtful analyses on how audiences are talking about given topics, brands, and IP on the Internet and beyond
• At times be a client-facing contact that leads our client partners through reports and findings
• Identify and recommend the best analytics & research tools WORTHI should invest in
• Partner with Leadership to help build out the vision and strategy of WORTHI’s growing Analytics & Insights division

Qualifications: 

• 6+ years of experience in social media analytics, data analysis, social listening, etc.
• A strong familiarity with both sides of measuring success (putting together a kickass recap report) and social listening (unearthing insights that can impact our strategies)
• Knows how to dissect data in a clear, concise manner for our internal teams and client partners to understand.
• A true mix of right and left brain talent -- the ideal candidate is a problem solver at heart, and seeks to solve said problems with insights, curiosity and creativity.
• Knowledge of, passion for, and experience actively targeting Black, Latinx/e, AAPI, LGBTQ+, people with disabilities and other historically marginalized audiences. 
• Deep understanding of social media platforms and up to date on industry + platform trends (Instagram, TikTok, YouTube, X/Twitter, etc.)
• Exceptional verbal and written communication, both inside the walls of WORTHI, and for our client partners (strategy decks, new business pitches, client agendas, social copy, etc.)
• Proactive, results-oriented, and highly collaborative with excellent time management skills.
• Someone who can both navigate ambiguity, and also thrive in it. Every day here is different, and the business is constantly evolving, and we want someone truly energized by that.

THE HUMAN. 

The candidates we’re looking for: 

• Embody Excellence
• Lead With Empathy + Respect
• Do The Right Thing
• Keep it 💯
• Insatiable Curiosity
• Creative AF
• Multipliers, not Diminishers
• Deep Rooted Passion
• Fail Fast
• Partnership not Vendorship 

We believe that experience is measured in the things you’ve done, the risks you’ve taken, and the perspectives you’ve cultivated and place more value in that vs. number of years worked. Knowledge of, and experience actively targeting Black, Latine, AAPI, LGBTQ+, people with disabilities and other historically underestimated audiences. Exceptional verbal and written communication; ability to articulate a strong POV and inspire clarity and confidence to align stakeholders both internally and externally. You’re entrepreneurial, eager to grow, learn and inspire others. Someone who can both navigate ambiguity and also thrive in it. Every day here is different, and the business is constantly evolving, and we want someone truly energized by that. 

LIFE AT WORTHI. 

We believe strongly that (1) the more diverse our people are, the better our work will be and (2) we want you to be passionate about your work, but also passionate about life and have ample room to explore those passions outside of work. As an employee, you can expect: 

• A supportive, inclusive atmosphere and a team that values your contributions 
• An attractive and competitive compensation package 
• A generous and well-rounded benefits program featuring unlimited PTO, comprehensive medical benefits, 401k and much more

Pay Range

$115,000-135,000 USD (dependent on skills, experience, and competencies)

Disclosures:

In order to adjust to changes in our business, it may become necessary to add, remove or modify certain duties and responsibilities or to reassign you to another job position. From time to time you may be asked to work on special projects or to assist with other work. Your cooperation and assistance in performing such additional work is expected. We strive to encourage and support all of our current and prospective employees to achieve their highest potential. No job applicant will receive less favorable treatment on any basis when applying for a career with our team.