Senior Manager, Ad Operations (Contract)

Position Overview 

1-800-Flowers.com, Inc. is seeking a Senior Manager, Advertising Operations to help strengthen and scale the operational foundation supporting paid media and measurement across the enterprise. 

This hands-on role will establish standards for campaign activation, taxonomy, tracking, QA, platform governance, and troubleshooting. The position will work closely with Paid Media, Analytics, Product/MarTech, IT/Engineering, Customer/Data, Finance, agencies, and platform partners to improve execution speed, data quality, and measurement consistency. 

Key Responsibilities 

• Campaign Operations & Governance: Establish standards for campaign setup, trafficking, naming conventions, activation, QA, documentation, and launch readiness across paid media channels. 

• Taxonomy & Measurement: Partner with Analytics, MarTech, and Paid Media teams to define and maintain campaign taxonomy, UTMs, channel classifications, and naming structures that support reporting, attribution, MMM/MTA, and incrementality. 

• Tracking & Conversion Delivery: Support governance and troubleshooting across pixels, server-side integrations, CAPI/API connections, and other conversion-data feeds. 

• QA & Troubleshooting: Develop repeatable QA processes, escalation paths, and incident-management practices; identify root causes and prevent recurring issues. 

• Platform & Vendor Onboarding: Lead or support onboarding/offboarding of ad platforms, DSPs, measurement partners, publishers, and agencies, including access, permissions, data configuration, documentation, and operating swim lanes. 

• Audience & Data Enablement: Partner with data teams, publishers, DSPs, and platforms to support first-party audience activation while maintaining privacy, governance, and brand-safety standards.  

• Reporting & Process Improvement: Improve visibility into campaign readiness, tracking health, operational issues, and media reconciliation while identifying opportunities for automation and reduced manual work. 

Qualifications 

• 7+ years of experience in Ad Operations, Paid Media Operations, MarTech, Digital Media, or Marketing Analytics. 

• Strong knowledge of paid media across SEM/Shopping, paid social, display/programmatic, video/CTV, and related channels. 

• Experience with campaign taxonomy, UTMs, tracking parameters, naming conventions, and analytics/reporting structures. 

• Working knowledge of platforms/tools such as Northbeam (measurement), HighTouch (CDP), Amplitude/GA4, Feedonomics, DV360, TradeDesk or similar tools. 

• Experience with pixels, server-side tagging, CAPI/API integrations, and conversion tracking. 

• Experience onboarding advertising platforms, agencies, publishers, or measurement vendors and managing access, permissions, and data configuration. 

• Strong cross-functional experience working with Product, IT/Engineering, Analytics, Data, MarTech, Finance, Legal/Privacy, and Marketing. 

• Highly analytical, process-oriented, and comfortable troubleshooting complex issues across multiple systems. 

Preferred Experience 

• Experience supporting a transition from agency-managed to in-house paid media execution. 

• Experience building or improving an Ad Operations function. 

• Familiarity with MMM/MTA, incrementality, first-party audience activation, brand safety, fraud prevention, and programmatic verification. 

• Ability to develop documentation, training materials, and scalable operating processes for internal teams. 

What Success Looks Like 

This role will leave 1-800-Flowers.com with a stronger Ad Operations foundation: clear activation and QA standards, reliable taxonomy and conversion tracking, well-defined platform ownership, faster troubleshooting, and scalable processes that support the continued in-housing of paid media.