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The Role
Develop and implement portfolio management strategies to enhance eCommerce growth, analyze customer needs, execute marketing campaigns, and monitor performance metrics to improve retention and engagement.
Summary Generated by Built In
- Develop and implement effective portfolio management
strategy to drive which delivers sustained and incremental business growth of
eCommerce
- Conduct deep-dive analysis from customer portfolios to
unveil customer needs for cross-sell and upsell opportunities. Plan and execute
marketing campaigns to drive leads, cross-sell and upsell across the product
category mix and enhance customer engagement, including reactivation of
inactive customers and support customer segmentation strategy & other
eCommerce initiatives
- Maintain the persistency ratio and retention cost via
various marketing campaigns across multiple channels
- Build digital assets (email, SMS, display banner, SEM ad
copy and social ad, etc) and ensure execution excellence in asset delivery
- Closely monitor campaign performance and persistency
ratio. Analyze marketing campaign performance including email metrics,
conversion, and retention to understand effectiveness and ROI
- Immerse in the culture of segmentation, testing and
optimization as well as modeling, working with teammates across different teams
to develop our testing strategy and share best practices
Requirements
- Bachelor’s degree in marketing, business, eCommerce, finance,
communications, or related discipline
- Minimum of 8-year experience in portfolio management,
retention marketing and CRM
- Hands-on experience with Salesforce Marketing Cloud and
Google Analytics
- Solid experience and knowledge in insurance or financial
preferred
- Ability to operate effectively in a fast-paced
environment with can-do mindset and to manage conflicting priorities and cope
with stress
- Excellent time management, organizational, and program
management skills
- Strong analytical, interpersonal and stakeholder
management skills with ability to work independently as well as a team player
- Detail-oriented, able to work under pressure and in a
fast-paced environment with can-do mindset
- Good command of written and spoken English, Chinese &
Mandarin
Skills Required
- Bachelor's degree in marketing, business, eCommerce, finance, communications, or related discipline
- Minimum of 8-year experience in portfolio management, retention marketing and CRM
- Hands-on experience with Salesforce Marketing Cloud
- Hands-on experience with Google Analytics
- Solid experience and knowledge in insurance or financial preferred
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The Company
What We Do
Teki'Spire Limited is an executive search and recruitment firm specializing in Technology, Data & Digital roles, covering functions such as Digital, Big Data, Business Intelligence, Application Development, and Project Management.
