Senior Manager, ABM Campaigns

ABM Strategy & Orchestrated Campaigns:

• Develop and execute account-centric GTM programs across 1:1, 1:few, and 1:many tiers aligned to ICP, segments, and target account lists.
• Partner closely with AEs and SDRs to design multi-step, multi-channel plays that drive engagement across entire buying committees.
• Build integrated campaigns leveraging paid social, email nurtures, direct mail, events, content, and 6sense intent signals.
• Use account intelligence to tailor messaging, sequences, and assets for priority accounts.
• Create campaign briefs, timelines, and action plans in collaboration with Content, PMM, and Ops.

Sales, SDR & GTM Collaboration:

• Work side-by-side with Sales and SDR leadership to ensure alignment on targets, messaging, follow-up tactics, and success metrics.
• Launch coordinated outbound + inbound plays tied to account signals, product launches, and field events.
• Partner with Field Marketing to support regional events and account-based activations.
• Ensure SDRs have stage-appropriate talking points, outreach sequences, and triggers for timely follow-up.

Measurement, Insights & Optimization

• Track account engagement, pipeline influence, and conversion metrics using HubSpot/Marketo, Salesforce, GA4, and 6sense.
• Analyze performance across tiers and channels; surface insights that guide improvements and next-best actions.
• Own reporting for assigned programs, highlighting full-funnel performance, account progression, and ROI.
• Continuously refine targeting, sequencing, and content based on behavioral and intent data.

What You Bring:

• 5–7 years of B2B marketing experience with a strong emphasis on account based marketing, enterprise campaigns, or sales-aligned GTM motions.
• Proven track record building orchestrated ABM programs that generate and accelerate enterprise pipeline.
• Strong understanding of buying groups, sales cycles, and how to influence accounts at different stages.
• Proficiency with ABM tools such as 6sense, HubSpot/Marketo, Salesforce, LinkedIn Ads, and sales engagement platforms.
• Strong analytical skills—comfortable evaluating account-level insights, funnel metrics, and ROI.
• Experience partnering deeply with SDR and Sales teams to execute coordinated account motions.
• Excellent project management, prioritization, and cross-functional communication skills.
• A test-and-learn mindset and willingness to roll up your sleeves.