Senior Machine Learning Engineer (AI Decisioning)

Reposted 4 Days Ago
Be an Early Applicant
Hiring Remotely in İstanbul, Fatih, İstanbul, TUR
In-Office or Remote
100K-150K Annually
Senior level
Marketing Tech • Software • Conversational AI • Generative AI
The #1 platform that brings everything marketing and customer engagement teams need in one place, to become unstoppable.
The Role
Design and develop real-time decisioning systems for personalized user experiences, focusing on machine learning applications in high-performance environments, while collaborating with cross-functional teams to enhance engagement metrics.
Summary Generated by Built In
Before jumping into all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. 

Our story began with six desks and a vision to create a single platform to make industry-first technologies and emerging channels accessible to marketers worldwide. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices.  With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. 

We recently raised one of the largest funding rounds in the industry, a $500M Series E led by General Atlantic. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 2000+ customers from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Nike, L’Oreal, Singapore Airlines, Nestlé, Nissan, Lenovo, Puma, IKEA, Allianz, Domino's, and the list goes on.

Insider One was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. Loved by customers, recognized by analysts, we are the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need. Don’t just take our word for it — see for yourself. We consistently outperform and continue our leadership, and the results speak for themselves.

From day one, Insider One’s mission has not only been to build a world-class product company, but also to create one of the most socially progressive technology communities in the world. Through our social responsibility initiatives like 100 Social Responsibility Projects, AI Training for Teachers, Code Academy, SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact on our communities across 30+ countries, driving initiatives in health, education, farming, animal rights, and increasing women’s representation in STEM.

Behind all these achievements is an exceptionally talented, visionary team of overachievers that moves fast and agile, creating cutting-edge products, and focuses on making an impact. If you want to be a part of this journey, just keep reading.


We are looking for a Senior Machine Learning Engineer who wants to take their career one step further by working on one of the most consequential AI surfaces at Insider One, the engine that powers personalized experiences in real time. If you are drawn to problems like online decision-making under uncertainty, sequential recommendation, joint optimization across competing objectives, read on.

At Insider One, we work on the hard problems behind making customer engagement feel personal at scale — where machine learning meets a real user, in real time, across every channel they use.

We believe in M-shaped development culture: engineers with depth in few core areas and curiosity to expand across the stack. You’ll collaborate with different functions and be hands-on across the full stack: from data and modeling to software systems and observability. You’ll grow quickly, owning meaningful pieces of the products with ultimate support from experienced engineers and scientists around you.

What You Will Do

  • Design, build and release real-time decisioning systems that learn from interaction feedback at scale.
  • Own the modeling logic from how we represent users and signals to how reward attribution closes the loop and improves the next interaction.
  • Move ideas from papers and notebook prototypes including online learning policies and counterfactual estimators to production code that runs behind real-time APIs.
  • Design and build resilient streaming/batch pipelines that feed user state, reward signals, and offline replay.
  • Run honest experiments, A/B test what you ship, design offline evaluation for what you cannot, and kill your own work. when it doesn’t outperform against the baseline.
  • Continuously monitor and improve the quality, latency, observability, and scalability of the systems.
  • Collaborate across platform and product teams to turn research-grade ideas into production-grade products.
  • Share context, mentor engineers, raise the technical bar of the team, and help set direction for how we do ML at scale.

What You Will Need

    You don’t need to tick every box

    if you likely have:

  • Designed and deployed personalization, ranking, or recommendation systems used by real users; improved core engagement metrics (CTR, conversion, retention, revenue) and can talk concretely about the lift

  • Familiarity with sequential recommendation, ranking, or joint / multi-objective optimization problems where you can't optimize one metric without trading off another

  • A/B tested the impact you’ve provided and iterated based on what the data said

  • Comfortable with the messy reality of production ML: cold start, sparse signal, label delay, feedback loops, distribution shift

  • Solid grounding in probabilistic modelling (Bayesian inference, calibration, hierarchical models) and modern recommender techniques (embeddings, sequence models, LLM-driven content understanding), applied to sequential, ranking, or multi-objective problems

  • Software engineering, production-quality code and at least one programming language, care about API contracts, testing, and observability, not just notebooks

  • Built high-throughput real-time or batch pipelines supporting ML training and inference, on AWS (or an equivalent major cloud) comfortable owning a service end to end across compute, storage, networking, and CI/CD

  • Have moved at least one model from a paper, a notebook, or a whiteboard sketch into a real system that serves traffic, and can speak honestly about what broke along the way

  • and it would be a strong plus if you have any of below:

  • Hands-on experience with online decision-making under uncertainty, multi-armed bandits, contextual bandits, Thompson sampling, UCB, or RL agents that have served traffic

  • Comfortable reasoning about exploration vs exploitation, regret, off-policy evaluation (IPS, doubly robust), counterfactual estimation, and the failure modes of each

  • Causal inference / uplift modeling

  • Academic research experience or publications in online decision-making under uncertainty, reinforcement learning, sequential recommendation, optimization, or related fields.

What We Offer

  • Curiosity and initiative you love to figure things out and solve complex problems.
  • Collaborative ownership and team/product-first approach.
  • Breadth and depth you’re excited to grow into M-shaped product engineer.
  • Self-organization and full ownership through real-world impact.
  • A strong team that ships and learns together.
  • Continuous mentorship and technical coaching.
  • Enjoy a monthly meal allowance designed to enhance your daily routine.
  • Access comprehensive private health insurance.
  • Feed your curiosity with access to Spotify, LinkedIn Learning, Blinkist, MasterClass, Neoskola, and CloudGuru.
  • Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills.
  • Be part of a diverse team that’s as global as it gets, where every voice is heard and 50+ nationalities build together.
  • Become a Shareowner through our eligibility-based “ESOP” and own a piece of what you build.
  • Help build the team you want to work with and enjoy rewarding referral bonuses.
  • Opportunities to give back to your community through volunteering and purpose-driven social impact projects.
  • From global retreats to team-building activities, expect year-round events that turn into lifelong memories.
  • Get inspired by the greatest minds in the tech industry through events like our Tech & Dev Talks.
  • Work from anywhere in Turkey through our fully remote setup.

We aren't just hiring for a position; we are hiring for a mission — a mission to build a lasting legacy that will set the benchmark for the most progressive tech companies out there. 
 
To do this, we are looking for exceptional talent to join a community of good-hearted individuals who take high ownership and are relentlessly driven to go the extra mile.
 
If this sounds like who you are and where you aspire to be, we are excited to meet you.

We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

Please follow Insider One on LinkedIn, Instagram, X, Facebook and Medium!

Skills Required

  • Experience with designing and deploying personalization systems
  • Solid grounding in probabilistic modeling and modern recommender techniques
  • Experience with AWS or equivalent cloud platforms
  • Knowledge of reinforcement learning principles
  • Familiarity with A/B testing methodologies

Insider One Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Insider One and has not been reviewed or approved by Insider One.

  • Fair & Transparent Compensation Pay sentiment trends generally positive overall, with pay described as competitive in some roles and markets. Recent role-specific ranges and compensation benchmarks suggest market-aligned pay bands in several functions.
  • Strong & Reliable Incentives Bonus structures and performance-linked earnings potential appear to meaningfully increase total compensation, particularly in commercial roles. Variable pay and commission mechanics are portrayed as providing upside when targets are achieved.
  • Leave & Time Off Breadth Time-off policies are described as generous, including an unlimited PTO approach and in some cases additional holiday time. Flexible working hours also contribute to perceived time-off and flexibility value.

Insider One Insights

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The Company
1,512 Employees
Year Founded: 2012

What We Do

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: - Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 - Leader in the Gartner Magic Quadrant for Personalization Engines, 2025 - #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines - Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 - The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 - The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score.

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