The Role
Executes and optimizes Snoonu’s Royal Club loyalty strategy across campaigns, member experience, analytics, segmentation, experimentation, and partner coordination. Manages loyalty economics, tiers, rewards, benefits, and performance KPIs while developing data-driven recommendations and supporting roadmap planning. Collaborates with Product, CRM, Finance, Commercial, vendors, and external partners to improve acquisition, retention, engagement, monetization, and member lifetime value.
Summary Generated by Built In
🚀 Welcome to Your Next Adventure!
The Senior Loyalty Specialist is responsible for executing the strategic vision and maintaining the day-to-day performance of Snoonu's Royal Club loyalty program. Working closely with the Loyalty Program Manager, this role drives strategy forward, translates program direction into operational reality, and ensures the program runs at a consistently high standard across campaigns, member experience, analytics, and cross-functional coordination.
🛠 What You’ll Get Your Hands On:
- Execute the loyalty strategy set by the Loyalty Program Manager, translating program direction into campaigns, operational workflows, and member-facing initiatives.
- Drive the ongoing performance of the Royal Club program, including Coins economy operations, Redemption Center execution, tier management, and benefit fulfillment.
- Develop data-driven recommendations for program enhancements, new features, and commercial partnerships that support member LTV and retention goals.
- Support the quarterly loyalty roadmap planning process by preparing analyses, business cases, and market benchmarks for the Loyalty Program Manager.
- Design and execute complex loyalty campaigns — onboarding, engagement, win-back, seasonal, and partner-driven — from brief through post-campaign analysis.
- Build and refine segmentation strategies and personalization frameworks for multi-channel loyalty communications (in-app, push, email, SMS).
- Run campaign experimentation (A/B and multivariate testing) to continuously optimize conversion, engagement, and redemption rates.
- Track and report on loyalty-specific KPIs including enrollment rate, active member %, earn/burn ratio, program cost-to-revenue, and NPS.
- Serve as a key loyalty point of contact across the organization — coordinating with Product, CRM, Finance, and Commercial teams to keep initiatives on track.
- Coordinate with external partners and vendors on loyalty integrations, co-branded campaigns, and benefit sourcing.
- Ensure alignment between loyalty execution and broader Growth department goals (acquisition, retention, monetization).
🧙♂️ The Magic You Bring
- Bachelor's degree in Marketing, Business Administration, Customer Experience, Data Analytics, or a related field.
- 3–4 years of experience in loyalty programs, CRM, lifecycle marketing, or customer engagement.
- Proven track record of executing and optimizing loyalty campaigns that delivered measurable business impact.
- Strong analytical skills with hands-on experience in reporting tools, dashboards, and data interpretation (SQL or BI tools a plus).
- Solid understanding of loyalty economics — points/coins systems, earn/burn mechanics, tier models, and program P&L.
- Experience managing multi-channel campaigns (in-app, push, email, SMS) with a segmentation and personalization mindset.
- Excellent stakeholder management and communication skills; comfortable presenting to senior leadership.
✨ Bonus Points if You Have:
- Customer obsession — deeply understands member needs, behaviors, and pain points.
- Strong collaboration skills — builds trust across functions and seniority levels.
Inside Snoonu’s Universe
Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, shopping, and more – all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.
The Dream We’re Chasing
To be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time.
The Quest We’re On
To radically transform how people live by leveraging technology to connect them with endless possibilities.
Our Everyday Superpowers
Be Customer Obsessed: “Focus on the customer and all else will follow.”
Act with Integrity: “We are honest, ethical, and trustworthy in everything we do.”
Be Curious and Creative: “We constantly innovate and create solutions to bring a lasting positive impact.”
Lead by Example and Take Ownership: “Be the change you want to see and take ownership.”
Work Smart and Deliver Results: “You can do more by doing less, better, and faster.”
It's All About People: “Be a team player; together we are stronger.”
Real Builders Ship: “We turn ideas into products, plans into action, and challenges into opportunities.”
Perks & Worklife Magic At Snoonu
🌐 Global Vibes – Collaborate with a worldwide crew.
🧠 Brain Boosters – Learning budgets, access to courses, and tools for your growth.
🚒 Builder’s Playground – Own your tasks, own your path! We’re big on autonomy.
🏝️ Flexible Time Off – We take recharging seriously. Generous leave and wellness policies.
🛠️ Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product to ops.
Great Place to Work® Certified
We’re certified as a Great Place to Work®, a recognition that celebrates a culture we’ve built together where people come first, always. This certification reflects our commitment to creating a workplace where everyone feels valued, empowered, and inspired to do their best work.
Certified for Excellence
Our ISO 9001:2015 and ISO 45001:2018 certifications demonstrate our dedication to world-class quality and a safe, supportive workplace, reinforcing our promise to deliver exceptional service while prioritizing the wellbeing of our people.
Beyond the Code: Giving Back Matters
We don’t just build apps. We’re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we’re always finding ways to do better—and we invite you to be a part of that mission.
Diversity Isn’t Just a Buzzword
At Snoonu, fairness and inclusion are the foundation of everything we do. We’re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.
Let’s Build the Future Together
Apply now to join a team where your contributions spark a change and your voice is heard. Let’s make some magic together.
Stay in the loop—connect with us on LinkedIn!
Skills Required
- Bachelor’s degree in Marketing, Business Administration, Customer Experience, Data Analytics, or a related field
- 3–4 years of experience in loyalty programs, CRM, lifecycle marketing, or customer engagement
- Demonstrated experience executing and optimizing loyalty campaigns with measurable business impact
- Strong analytical skills and hands-on experience with reporting tools, dashboards, and data interpretation
- Understanding of loyalty economics, including points or coins systems, earn-and-burn mechanics, tier models, and program P&L
- Experience managing multichannel campaigns across in-app, push, email, and SMS with segmentation and personalization
- Strong stakeholder management, communication, and presentation skills
- SQL or business intelligence tool experience
- Customer-centric understanding of member needs, behaviors, and pain points
- Strong cross-functional collaboration skills
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The Company
What We Do
Welcome to Snoonu, Qatar's leading tech innovator. Founded by Hamad Al-Hajri in 2019, Snoonu is your go-to app for online shopping, food and grocery delivery, pharmacy needs, and more. At Snoonu, we're not just revolutionizing convenience but pioneering it. Our super-app offers 11 essential services in one place, from quick meals to urgent pharmacy runs, grocery shopping, and even a personal picker (Snoosend). We're here to make your life easier and inspire you with our constant drive for innovation. But we're more than just a company; we're a vibrant community driven by a shared vision to harness technology for societal betterment. Join a team that doesn't just participate in the future of Qatar's economy but shapes it. Here, being extraordinary is our everyday standard. By using our services, you're not just making your life easier; you're contributing to the growth and convenience of our community. With our app, convenience is just a tap away. Experience the ease of having anything delivered to your doorstep. Embark on this exhilarating journey with us and be part of Qatar's next big success story. Visit us: ★ Website: https://snoonu.com ★ Instagram: https://www.instagram.com/snoonu/ ★ Twitter: https://twitter.com/snoonu_qa ★TikTok: https://www.tiktok.com/@snoonu ★ Facebook: https://www.facebook.com/snoonu.qa/
