Senior Loyalty Manager (m/f/d)

Posted 2 Days Ago
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Hiring Remotely in Praha, Hlavní město Praha, CZE
In-Office or Remote
Senior level
Automotive • eCommerce • Logistics • Retail
The Role
Own and optimize AUTODOC's loyalty program to drive retention and lifetime value. Define and track KPIs, segment customers, run incentive and discount tests, analyze campaign performance with Data/BI, and develop partnership benefits to increase repeat purchases.
Summary Generated by Built In
Company Description

At AUTODOC, we are proud to be a homegrown European success story. Founded in Berlin in 2008 and still headquartered in the heart of the continent today, we have evolved from a local specialist into Europe’s leading online platform for the automotive aftermarket.
 Our strength lies in our unique identity: we are a digital-first, e-commerce powerhouse with strong German roots and an expansive reach across 27 European countries. This continental focus allows us to blend our heritage with high-tech innovation, staying agile and closely connected to the markets we serve.

Today, our team of more than 5,500 professionals from over 50 different countries is redefining mobility through cutting-edge technology. Bring your talent and expertise to a company that is building a sustainable, tech-driven future for drivers everywhere.

 Come join us and impact the future of AUTODOC!

Job Description

To further strengthen our Digital Marketing and Customer Management team, we are looking for a Senior Loyalty Manager (m/f/d) who will play a primary role in shaping, optimizing, and managing all customer loyalty initiatives at AUTODOC. Your mission is to turn first‑time buyers into loyal repeat customers, increase customer lifetime value, and build a loyalty ecosystem that delivers tangible added value.

Key Responsibilities:

Loyalty Strategy & Program Development

  • Develop and enhance the company’s loyalty program.
  • Define and monitor key KPIs such as retention rate, activation of new customers and one-time, LTV, Incentive usage rate, abandoned baskets CR
  • Analyze customer behavior and identify strategic opportunities for retention and activation growth.
  • Segment customers based on purchase behavior

Data Analysis & Reporting

  • Evaluate campaign performance and loyalty KPIs to drive continuous improvement
  • Collaborate with Data/BI teams to generate insights
  • Conduct tests on incentives, discounts, bundles, and loyalty program features.

Customer Insights & Market Research

  • Identify customer needs within the automotive aftermarket segment.
  • Benchmark loyalty programs in e‑commerce and the automotive industry.
  • Develop new benefits such as workshop partnerships, exclusive discounts, or service packag

Qualifications

  • Proven experience in loyalty management within e‑commerce or a similar industry
  • Strong analytical skills
  • Solid understanding of e‑commerce metrics and customer lifecycle behavior.
  • Experience in the automotive aftermarket is a plus but not required.
  • Strategic mindset combined with hands‑on execution skills.
  • Excellent communication skills ability to work cross‑functionally
  • Fluent English (spoken and written); Russian or Ukrainian would be a plus

Additional Information

  • Competitive salaries based on your professional experience
  • Fast growing international company with stable employment
  • Annual vacation of 25 working days and 1 additional day off on your birthday
  • Mental Wellbeing Program – the opportunity for free psychological counseling for you and your family members 24/7 hotline and online sessions
  • AUTODOC Corporate Discount (up to 500 Euros per annualy) to order parts for their own use at special discounted rate
  • Retail discounts of up to 75% on travel, technology, fashion and much more
  • Opportunities for advancement, further trainings (over 650 courses on soft and hard skills on our e-learning platform) and coaching
  • Free English and German language classes

Skills Required

  • Proven experience in loyalty management within e-commerce or a similar industry
  • Strong analytical skills
  • Solid understanding of e-commerce metrics and customer lifecycle behavior
  • Experience in the automotive aftermarket
  • Strategic mindset combined with hands-on execution skills
  • Excellent communication skills and ability to work cross-functionally
  • Fluent English (spoken and written)
  • Russian or Ukrainian language skills
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The Company
HQ: Berlin
2,308 Employees
Year Founded: 2008

What We Do

At AUTODOC, our vision is to become the leading tech ecosystem in the automotive industry, seamlessly connecting all facets of the automotive aftermarket. Founded in Berlin in 2008, AUTODOC has developed into one of the most exciting e-commerce companies in Europe in a remarkably short period. Today, we are the leading online retailer for vehicle spare parts and accessories in Europe. With a team of over 5,000 employees from more than 50 nations, we’re growing fast and transforming rapidly. From logistics and customer service to product, tech, and data—AUTODOC is powered by a highly international, agile workforce that drives digitalisation and operational excellence at every level. Join us as we build the future of automotive e-commerce. Catch the ride with AUTODOC.

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