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Sunrise Senior Living provides resident-centered care while supporting team member growth across Canada.
As Director of Sales (DOS), you lead the marketing and sales strategy for your community—driving occupancy, revenue, and long-term growth. What You’ll Do: Lead Sales Strategy • Analyze local market trends and create dynamic Sales & Marketing Plans • Build and manage referral networks to generate consistent leads • Advance prospects from inquiry through commitment using CRM tools • Conduct weekly strategy meetings with the Executive Director • Submit regular sales performance reports Drive Revenue & Growth • Meet or exceed occupancy and revenue targets • Leverage pricing, services, and inventory strategies to maximize top-line performance • Conduct competitive analysis and adjust strategy accordingly External Business Development • Deliver professional presentations to referral partners • Secure and maintain required credentialing with healthcare facilities • Strengthen community partnerships to grow census Oversee Move-In Experience • Coordinate resident assessments and paperwork completion • Ensure regulatory compliance and smooth transitions Financial & Team Leadership • Manage sales budget and expense controls • Train and coach community teams on sales accountability What We’re Looking For: • Proven sales and marketing success • Strong negotiation and relationship-building skills • CRM and Microsoft Office proficiency • Independent, goal-driven mindset • Flexibility for evenings and weekends Senior Living SalesDirector – Help Families Find the Right Community for Their Loved Ones Senior Living Sales Counselor | Senior Living Advisor | Community SalesPay Range:27.00 - 39.15Employment Information
This position is subject to applicable provincial employment standards.
Equal Opportunity EmployerSunrise Senior Living is committed to providing equal employment opportunities across Canada.
Skills Required
- Proven sales and marketing success
- Strong negotiation and relationship-building skills
- CRM proficiency
- Microsoft Office proficiency
- Independent, goal-driven mindset
- Flexibility for evenings and weekends
Sunrise Senior Living Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sunrise Senior Living and has not been reviewed or approved by Sunrise Senior Living.
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical, prescription, dental, and vision options, alongside disability coverage and an EAP. Benefit eligibility is often framed as relatively quick for eligible employees, which can increase perceived value early in tenure.
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Retirement Support — Retirement benefits include a 401(k) with company match and automatic enrollment, signaling structured support for long-term saving. The availability of tax-advantaged accounts (FSA/HSA) further strengthens the overall retirement/financial-wellness package.
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Wellbeing & Lifestyle Benefits — Earned-wage access (myFlexPay/DailyPay) and perks like commuter benefits and employee discounts provide practical day-to-day support. Tuition reimbursement and training-oriented rewards also add non-cash value that can partially offset base-pay concerns for some roles.
Sunrise Senior Living Insights
What We Do
Beginning with a single community in 1981, Sunrise Senior Living has grown to more than 270 communities throughout the U.S. and Canada. Each of our communities continues the mission laid out by founders Paul and Terry Klaassen more than 40 years ago: to champion quality of life for all seniors. Join Our Team: At Sunrise Senior Living, our team members are at the heart of what sets us apart. We offer a unique, challenging, and rewarding work environment with competitive salaries, excellent benefits, and opportunities for both personal and professional growth. The relationships and bonds you will create with residents highlight meaningful ways to serve, grow, and shine together. A Career That PositivelyShines: Every resident needs a dedicated, compassionate, and experienced team around them. They also need a warm sense of companionship, opportunities to explore their interests, and moments of togetherness that bring laughter and joy. When you join our team, whether as a caregiver, culinary professional, maintenance expert, or in any other role, you'll play a vital part in creating an environment where longer, healthier, and happier lives are celebrated. This is what makes working at Sunrise truly special. Locations: With more than 270 communities and Community Support Offices located in McLean, Virginia, career opportunities can be found almost everywhere. To view our current openings and learn more about the exciting career opportunities available at Sunrise, please visit our careers page at: www.sunrise-careers.com This is your chance to make a bigger impact than you ever imagined. How will you brighten the future?
