Senior Living Sales Director | Community Relations Director | Community Resource Director

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53214, Milwaukee, WI, USA
In-Office
Senior level
Healthtech • Professional Services • Hospitality
The Role
Lead community outreach, referral development, and marketing to grow occupancy. Build partnerships with healthcare and community organizations, conduct tours, coordinate move‑ins, organize events, track leads in CRM/PCC, train staff, and collaborate with leadership to ensure a positive resident experience.
Summary Generated by Built In

Senior Living Sales Director | Community Relations Director | Community Resource Director


Heritage Senior Living | West Allis, WI



Heritage Senior Living is seeking a motivated and relationship-driven Senior Living Sales Director to lead community outreach, referral development, marketing, and occupancy growth efforts. This role works closely with the Executive Director, Sales Team, and corporate leadership to strengthen partnerships, promote our services, and support families through the senior living journey.


Key Responsibilities

  • Build and maintain relationships with healthcare professionals, referral partners, and community organizations
  • Develop and implement marketing and sales strategies to support census and occupancy goals
  • Conduct tours, coordinate move-ins, and provide exceptional customer service to residents and families
  • Organize community events and outreach opportunities to promote the Heritage Senior Living brand
  • Track leads, referrals, and sales activity using CRM/PCC systems
  • Train and support staff on customer service and inquiry processes
  • Collaborate with leadership teams across departments to ensure a positive resident experience

Qualifications

  • Bachelor’s degree preferred
  • 2–5 years of marketing, sales, healthcare, or senior living experience
  • Strong networking, communication, and presentation skills
  • Proven ability to build relationships and close sales opportunities
  • Experience with assisted living or memory care preferred
  • Valid driver’s license and ability to travel regularly
  • Flexibility to work occasional Saturdays

Why Join Us?

At Heritage Senior Living, you’ll have the opportunity to make a meaningful impact while helping families find the care and support they need. Join a compassionate team dedicated to creating exceptional senior living experiences.


Apply today to grow your career with Heritage Senior Living.



#IND406

Skills Required

  • 2-5 years of marketing, sales, healthcare, or senior living experience
  • Strong networking, communication, and presentation skills
  • Proven ability to build relationships and close sales opportunities
  • Valid driver's license and ability to travel regularly
  • Flexibility to work occasional Saturdays
  • Bachelor's degree
  • Experience with assisted living or memory care
  • Experience using CRM and PCC (PointClickCare) systems

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The Company
HQ: West Allis, WI
202 Employees
Year Founded: 2003

What We Do

Heritage Senior Living, LLC provides a range of senior care levels, including independent living, assisted living, and memory care. Operating across multiple states, the company mission is to create innovative and vibrant communities that enrich lives through a culture of support, compassion, and personalized care, ensuring residents enjoy independence and a sense of purpose.

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