Senior Lifecycle Marketing Manager

FloSports leads the way in delivering world-class digital streaming for millions of fans, families, and athletes in underserved sports. Our digital platform unites casual and dedicated spectators alike, offering thrilling live events from around the world with interactive features, real-time analytics, and powerful broadcast technology. As the essential destination for niche sports content, we deliver everything from breaking news and expert commentary to feature films, documentaries, and multi-episodic series. We've revolutionized the global sports media industry by building a diverse team—technologists and wrestlers, creators and cheerleading experts, designers and hockey enthusiasts, communicators and motorsport fanatics, producers and sports fans—all united by our passion to serve underrepresented sports communities. We're creating the ultimate destination for our sports, and we're looking for people like you to join us!

THE ROLE:

FloSports is seeking a data-driven, Sr. Lifecycle Marketing Manager to help grow acquisition, engagement, and retention across our sports verticals. This role is both strategic and hands-on, requiring someone who can partner with design, content, and product teams, operate with autonomy, and build lifecycle programs that create measurable impact.

We’re looking for someone with experience in sports, streaming, or subscription-focused businesses with multiple verticals or product lines (e.g., different sports, content offerings, or subscription tiers). Experience building and optimizing customer lifecycle journeys is a must, and hands-on, technical knowledge of Iterable is highly preferred.

This role will report to the Director of Lifecycle Marketing and will be required to work 3+ days a week at our Austin office.

RESPONSIBILITIES:

• Develop and execute lifecycle programs that drive subscriber conversion, support onboarding, deepen engagement, and improve long-term retention.

• Build and optimize multi-step, multi-channel customer journeys in Iterable and across email, push, onsite display, and in-app messaging channels.

• Launch and measure experiments to improve conversion, engagement, and retention outcomes; apply learnings to scale winning programs.

• Partner with product and product marketing teams to shape lifecycle journeys, improve acquisition and onboarding flows, and deliver scalable lifecycle programs that integrate into the product experience.

• Collaborate with growth, analytics, product, and design teams to align lifecycle initiatives with broader go-to-market and product strategies.

KNOWLEDGE, SKILLS AND ABILITIES:

• 8+ years of experience in lifecycle or growth marketing, with a background in sports, subscription, or streaming businesses.

• Hands-on expertise with Iterable (or a comparable multi-channel engagement platform); able to design and optimize complex customer journeys.

• 3+ years of experience with data-driven decision-making: designing tests, partnering with analytics to interpret results, and applying insights to improve campaigns.

• Experience managing lifecycle programs across diverse sports, audiences, or content verticals.

• Proven ability to translate performance data into actionable improvements that drive subscriber conversion, engagement, and retention.

• Comfortable flexing between strategy and execution: from roadmap planning to writing test plans, building and QA-ing campaigns, and analyzing outcomes.

• Curious and energized by solving complex lifecycle challenges in new businesses.

• MS/MBA in Marketing, Marketing Analytics, or a related field is a plus.

• Passion for sports is definitely a plus!

OUR COMMITMENT TO DIVERSITY:

FloSports exists to elevate the communities, athletes, and sports that have too often been overlooked. That mission starts with our own team. We believe that a diverse, inclusive workplace—one where different perspectives are sought out, heard, and valued—is essential to building a company that can truly serve the full spectrum of sports fans.

We are committed to creating a fair and equitable environment where people from all backgrounds can thrive. To help mitigate bias and expand opportunity, FloSports uses a blind recruiting process that supports more objective, inclusive hiring decisions. We’re intentional in our practices because we believe the best ideas and innovations come from teams that reflect the diversity of the world around us.

OUR BENEFITS:

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman

• Flexibility at work - you can take control of your profession and personal schedule

• All-hands events hosted twice a year in beautiful Austin, Texas

• Annual equity awards for all top performers

• Competitive and comprehensive medical, dental and vision plans

• Peace of mind through company-paid short-term disability, long-term disability and life insurance

• Generous 401(K) company match vested immediately

• Progressive parental leave policies

• Unlimited paid time off

• Hack-a-thons and a full calendar of team-building and social events

• Free laundry service for all positions that require travel

• Company donation to youth teams and leagues that our employees coach

• Stocked snack bar, catered lunch and breakfast tacos every week