Senior Lifecycle Marketing Manager

MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 10,000+ businesses including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell.

We've raised $104 million in venture capital following a recent Series C funding round led by Bain Capital Ventures, Bessemer Ventures, August Capital, Amity Ventures, Ridge Ventures as well as CEO’s from GE, Twilio, Coupa, Toast and PagerDuty.

This role is remote in Canada or USA.

As the Senior Lifecycle Marketing Manager, you will play a critical role in driving growth across the entire customer journey - from converting leads into customers to accelerating onboarding, increasing adoption, and driving customer expansion. You will own the strategy and execution through data-driven lifecycle programs that improve product engagement, nurture prospects, and optimize conversion across both self-serve and sales-assisted funnels.

This role requires strong cross-functional collaboration with Sales, Product Marketing, and RevOps to create seamless, high-impact customer experiences that accelerate pipeline and revenue . You’ll work to ensure lifecycle marketing not only delivers exceptional pre-sale and early-stage customer engagement, but also directly influences retention and expansion. This position reports to the Director of Customer Growth Marketing.

What you’ll do:

• Lead Conversion: Design and execute email nurture sequences in partnership with Sales that turn leads into qualified sales opportunities.
• Onboarding & Activation: Improve product onboarding experiences to boost user activation and early retention.
• Trial Conversion: Drive self-serve trial users to upgrade by delivering timely, personalized lifecycle messaging.
• Email Channel Ownership: Manage the email marketing automation channel end-to-end—strategy, content, segmentation, testing, and reporting.
• Lifecycle Segmentation & Personalization: Define and manage lifecycle segmentation based on user behavior, personas, and stage in the funnel. Leverage AI personalization tools like Clay where possible. Partner with PMM and Sales on messaging.
• Product Launch Support: Plan and execute email campaigns that promote new product features and drive expansion within the customer base.
• Experimentation: Continuously A/B test subject lines, content, and timing to improve engagement and conversion rates.
• Measurement: Own performance reporting for lifecycle campaigns; communicate learnings and iterate based on results.

• 5–7+ years of experience in lifecycle, customer, or demand marketing, preferably in a B2B SaaS environment
• Proven success in driving user onboarding, engagement, and trial-to-paid conversion
• Experience collaborating with Sales teams on funnel alignment, lead prioritization, and campaign insights
• Strong analytical skills and experience with reporting tools (e.g., Looker, Amplitude, HubSpot, Google Analytics)
• Proficiency with cross-channel marketing platforms such as Iterable or Hubspot
• Excellent project management and communication skills
• Comfortable owning strategy, execution, and reporting end-to-end

Bonus if you:

• Experience with AI tools (i.e. Clay, Conversica).
• Possess enterprise experience, particularly in designing and executing lifecycle strategies for large-scale accounts.
• Bring experience with startups and entrepreneurial organizations.
• Have experience working with CMMS or facility operations software.
• Are based in the Greater Toronto Area.

What’s in it for you:

• Competitive salary and meaningful equity opportunities.
• Healthcare, dental, and vision coverage.
• 401(k) / RRSP enrollment program.
• Take what you need PTO.
• A Work Culture where:
• You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
• We believe in meritocracy, where ideas and effort are publicly celebrated.

About us:

Our mission is to make the life of blue-collar workers easier worldwide by creating software that meets their needs and realities. Our product is truly life-changing for 80% of the workforce that doesn’t work behind a desk and needs enterprise-grade software at their fingertips.

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.