Senior Lifecycle Marketing Manager

ClickUp is the world’s only all-in-one productivity platform that flexes to the way people want to work. It replaces all individual workplace productivity tools with a single, unified platform that includes project management, document collaboration, whiteboards, spreadsheets, and AI. Our dedication to enhancing productivity has earned us recognition on prestigious lists including the Forbes Cloud 100, Fast Company's Most Innovative Companies, Inc. Power Partners and #1 on two of G2's Best Software Products Lists for 2023 - #1 Project Management Product and #1 Collaboration and Productivity Product.  With our headquarters based in San Diego and a rapidly expanding global presence, we are shaping the future of work. Join our team at ClickUp, one of the fastest-growing SaaS companies worldwide, and help millions of users be more productive - saving them at least one day every week. 🦄

We're seeking a Senior Lifecycle Marketing Manager to architect and execute customer engagement strategies that drive revenue growth and long-term retention at ClickUp. As a key strategist within our Product-Led Growth and Marketing (PLGTM) team, you'll craft personalized journeys that transform new users into passionate advocates. You'll partner with our Product, Customer Experience, and Sales teams to optimize ClickUp's customer retention strategy, combining data-driven decision-making with creative storytelling to accelerate business growth. Your expertise in simplifying complex ideas and developing compelling narratives will be crucial in driving user action and revenue expansion.

The Role:

• Drive ClickUp's self-serve revenue growth via email and in-app marketing channels across the entire customer lifecycle.
• Drive measurable improvements in customer retention, engagement, and revenue expansion
• Analyze and report on email and in-app performance, using both quantitative and qualitative analysis to draw insights for optimization. Present reports to department leads and executives.
• Suggest and implement regular testing in day-to-day email and in-app marketing cadence.
• Build sophisticated segmentation strategies leveraging user behavior and activity data
• Develop and maintain an intimate knowledge of our product, including regular feature additions and updates, in order to provide relevant and timely email and in-app campaigns.
• Set and deliver against key engagement and revenue goals while ensuring content is aligned with our brand and department goals.

Qualifications:

• 3+ years of hands-on email or in-app marketing experience in tech, SaaS, B2B, or D2C environments
• Proven track record in lifecycle marketing with focus on retention and revenue growth
• Strong analytical skills with proficiency in tools like Excel or Tableau. Deep understanding of product, email, and in-app marketing analytics.
• Excellence in copywriting with strong attention to detail and visual aesthetics
• Direct knowledge of marketing automation platforms (experience with Iterable and Chameleon preferred)
• Demonstrated success in data-driven campaign optimization

Desirable:

• Proven success in revenue-focused email and in-app campaign development
• Experience collaborating with Customer Experience teams on retention strategies
• Track record of implementing successful personalization initiatives

Unsure if you meet all the qualifications of this job description but are deeply excited about the role? We hire based on ambition, grit, and a passion for improving the way people work. If you think ClickUp is the company for you, we encourage you to apply!

ClickUp was founded on a culture of hard work, consistent growth, and a desire to break norms. We’re a values-driven company and hire based on ambition, merit, and a willingness to do what it takes to succeed. We don’t care where you’re from, what you look like, or who you’re in a relationship with—we hire the best people for the job, and create an environment that supports employees on their journey to do the most exciting work of their lives! ClickUp is an Equal Opportunity Employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

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Please note we are unable to sponsor or take over sponsorship of an employment visa for roles outside of engineering and product at this time. Sponsorship for engineering and product roles is not guaranteed, but is instead based on the business needs for that specific role at that time. Please reach out to the recruiter with any questions.