Senior Lifecycle Marketing Manager (Heypolo)

We’re building HeyPolo – a privacy-first smart location-sharing app that helps families and friends stay connected, safe, and in control. HeyPolo is designed for meaningful connection without intrusive tracking: real-time updates, consent-based sharing, and intuitive safety features that put users in charge of their data and peace of mind. 

If you’re excited by real user impact, privacy-centered innovation, and building something from scratch with a small, autonomous team, read ahead

If you want to:

Take full ownership of the lifecycle marketing strategy (email, push, in-app);
Build comprehensive lifecycle journeys from scratch, covering onboarding to winback;
Design and implement automated flows using Iterable or similar platforms;
Drive key metric improvements across the funnel: activation, conversion, retention, and churn;
Conduct structured A/B tests on messaging, timing, and segmentation;
Collaborate closely with product and data teams on events, triggers, and segmentation;
Create high-performing lifecycle messaging with design and content teams;
Own lifecycle reporting and feed insights into the overall growth strategy.
 

And you can check off:

Proven hands-on experience in lifecycle, CRM, or retention marketing;
Familiarity with Iterable, Braze, Customer.io, or similar platforms;
Proven track record of improving activation, conversion, and retention metrics;
Strong understanding of user journeys and funnel optimization;
Data-driven approach with experience in A/B testing and performance analysis;
Ability to prioritize high-impact opportunities and execute quickly;
Strong collaboration skills across product, design, and analytics teams.
 

Bonus points if you:

Have experience with subscription or SaaS products;
Have worked on mobile app lifecycle marketing (iOS/Android);
Are familiar with attribution tools and product analytics platforms (e.g. AppsFlyer, Mixpanel, Amplitude).
 

Here’s the deal:

Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
Tools of your choice: choose technical equipment and the tools you need to do your best;
Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
Premium Surfshark accounts: for you, your family, and friends;
Gross salary: 2700-4700 Eur/month for the Lithuanian market, 11900-20000 Pln/month for the Polish market. It may vary depending on your skills and experience.